Enterprise platform subscribers have unlimited access to CORQ’s curated influencer database, which lists live data about each talent alongside contextualising editorial research. This allows users to understand how successful influencers are, who their audience is and if their story aligns with your brand objectives. It also means users can filter by data points and search by keywords. For example, could you find influencers who are huge Eurovision fans, gin connoisseurs and also have a pet dog via a pure data platform? No – but you can on CORQ.
This is where CORQ’s influencer database deviates from every other platform on the market. We believe that all the data in the world can’t overtake the importance of an influencer’s narrative. After all, who they are is why we follow them, and why they’re so crucial for brands who want to connect with consumers. It’s not their follower count or engagement rate that explains why consumers engage with them, so it can’t be the be-all and end-all for brands either.
For every influencer profile on the CORQ. influencer marketing platform, we include journalistic research outlining their story. Did they recently get married? Do they have any skeletons in their closet? What controversies might catch you out and what makes them a natural fit for your brand? These are the points that separate simple data-driven influencer marketing from contextualised influencer marketing, and the points that result in intuitive standout campaigns.