Influencer hotlists

When it comes to influencer siblings, some lucky brands sometimes end up getting twice – or even three times – the star power for the price of one. By being born with a built-in best friend, influencer sisters and “twinfluencers” are capitalising on their sisterhood by working together as dynamic duos and trios – and

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There was a point last year when navigating Instagram Stories became a virtual minefield because you couldn’t move for Instagram Lives. At the peak of the pandemic in April 2020, Instagram Live usage skyrocketed 70%, as people sought connection and influencers fought to maintain their audiences’ attention. But then as isolation started to bite, digital

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With many rediscovering the pleasure of reading, there’s no denying the publishing industry is truly having a moment. Stuck at home in the past year with not much to do offline, where else could we turn to but the many books collecting dust on our shelves? As interest in books surged – figures from the

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For better or worse, nobody truly knows their own face until they’ve spent hours pretending not to stare at themselves on Zoom. Seeing ourselves from these new angles has led to a surge in demand for cosmetic treatments over the past year, particularly when it comes to our teeth. According to the British Orthodontic Society,

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A major cultural shift due to the pandemic has been a shift in focus from town to country. When the majority of the UK began working from home, it exposed the flaws of urban life – namely cramped and expensive living conditions as well as the lack of outdoor space. Priorities were re-examined. It’s no

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Way back in March 2020 when we were all younger and more innocent, the world shut down and TikTok was a combination of pancake cereal and the Renegade moves. Then as Lockdown One began to bite, the content began to metamorphose and yes, there were challenges and crazes and weird recipes, but there were also serious

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Plaid blankets and wicker baskets full of wine – picnics have become less of a tradition and more of a lifesaver in the past 12 months. Now restaurants and pubs are opening back up, the nation is eager to see loved ones again, but tables are hard to book and for some people, there’s still

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Lockdown may be easing but our passion for renovation and interiors is not – global home improvement sales are expected to grow 6% in 2021 as the pandemic forces consumers to reassess their spaces. Homes now need to be the ultimate multi-taskers – where you can live, work, entertain, exercise and relax. Thankfully there is

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Are we in an audio boom? It certainly feels that way, with Clubhouse briefly dominating the airspace at the beginning of 2021, UK radio listens soaring 50% during lockdown and Apple and Spotify going toe-to-toe in the podcast space. Indeed, an industry report suggested Spotify’s podcast listeners would top Apple’s for the first time this

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Over the last year, we as a nation (and a planet) have had to find ways to keep ourselves entertained and distracted from the pandemic. One of the most popular hobbies that has emerged is gardening, from planting spectacular flower displays to maintaining houseplants inside and growing your own vegetables. In a 2020 survey carried

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Although long-haul travel might not be on the horizon for most people, the desire to experience the world has been reignited by the easing of lockdown. In the absence of jetting off, food can transport consumers to faraway places as well as to homes and families that cannot be visited due to travel restrictions. For

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Zoe Sugg is expecting her first child and Charlie McDonnell is in his 30s: with the original YouTube teenagers and their audiences all grown up, who is capturing the attention of the new generation? Because they are there: one billion hours of content is watched daily on YouTube, and the video platform is still the social media site with

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