TikTok is the holy grail for beauty enthusiasts on the hunt for the latest and greatest skincare products. It’s home to face yoga, pimple patch reviews and. It’s where brands like CeraVe found cult fame and where the ‘clean look’ was born. While #SkinTok has generated a cult-following and accumulated 2.2 billion views, one of the
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Beyond the enigma: how brands can work with mystery influencers
While some influencers like OG lifestyle YouTubers Patricia Bright and Zoe Sugg have built a loyal following by documenting their lives and sharing personal updates in great detail, gamers like Sadaplays have accumulated hundreds of thousands of subscribers without sharing their faces or much personal information. The rise of mysterious influencers isn’t limited to gaming however, it’s popular with foodies such
Everyday makeup TikTokers in the UK: soft glam, brushed brows and quick fire tips
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TikTok transformation makeup influencers in the UK: special effects, hyperrealism and bedazzled skin
TikTok’s beauty community is a creative bunch — especially when it comes to transformations. Thanks to the pent-up energy of lockdown, creative spirits are at an all-time high. To date, #transformation has over 36 billion views, and creators such as Abby Roberts have transcended TikTok fame completely off the back of their miraculous makeovers. Abby
TikTok hair influencers in the UK: leading creators sharing tips, hacks and tutorials on curl patterns, product recommendations and more
TikTok has a hack for everything — and hair is no exception. The app’s hair community (better known as #hairtok) is packed with experts and enthusiasts promising to solve every and any hair woe. With more than 12 billion views to date, their advice holds serious influence. Especially in the middle of a pandemic. When
TikTok beauty influencers in the East of England: makeup shapeshifters and budget-friendly glam
With 70 billion views and counting, the brands who speak to the community of beauty creators can experience stratospheric success quite literally overnight. Learning how to navigate this rapidly changing digital landscape is one thing. Finding the right creators for your brand is another. The UK is home to millions of TikTokers – these are the
TikTok beauty influencers in the Midlands: Kawaii culture, skincare dupes and haircare expertise
TikTok hit one billion users in 2021 and it shows no signs of slowing down any time soon. From manifestation to trainspotting, there’s a corner for everything on the short-form app – but few are bigger than beauty. Creative, inspiring, and endlessly educational, it can be tough to keep up with this digital landscape. Thriving
TikTok beauty influencers in the south of England: comedy, theatrical transformation and Gen Z whimsy
Navigating TikTok as a brand can seem like an impossible task – and it doesn’t get much easier once you narrow it down to beauty. There are billions of views on the app’s constant stream of hair, makeup, and skincare content produced by TikTokers all across the globe. In the hands of the right creators, a