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10 UK chefs and food creators sharing recipes and hacks to tackle food waste in the cost of living crisis

9.5 million tonnes of food waste is produced in the UK with 70% of this coming from households, says charity Waste and Resources Action Programme (WRAP). Alarmingly, 6.4 million tonnes could have been eaten. While companies like the Danish app Too Good To Go have been introduced to help tackle businesses’ food waste, this doesn’t...

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13 trending podcasters in Denmark where audio advertising sales are up 62% year-on-year

In Denmark, 35% of the population tune into their favourite podcasts every week and the average weekly listening time is two hours and 45 minutes. Audio shows are even more popular among young people and nearly half of all Danes between the ages of 15- and 25-years-old listen to podcasts weekly.  Podcasts are undeniably popular...

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Welcome to the Middle East’s biggest podcasts – where no conversation is off the table

The great podcast boom isn’t slowing down any time soon. As of 2022, it’s thought that 41% of people in the USA tune into a podcast every month, while 28% listen weekly. The UK was home to 19.1 million podcast listeners in 2021 – a figure that’s inevitably set to rise in 2022, considering global listeners...

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Best performing beauty posts UK, August to October 2022: creators bringing TikTok trends to Instagram are winning

Soft glam, glitter and false lashes were key themes across beauty creators’ content from the past three months. The top ten Instagram posts featured both imagery and Reels, but what stood out was creators moving TikTok trends and emerging aesthetics to Instagram to boost engagement and stay ahead of the curve as well as the...

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10 NFT creators defining how this booming industry is growing across the Middle East

The NFT market in the Middle East is projected to surge by 45.5% by the end of 2022. The UAE in particular is vying to become the global centre of this digital economy, with Dubai’s Metaverse Strategy setting a target of fivefold more blockchain companies in the region by 2027. And as NFTs tighten their...

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Most engaging fashion content, August to October 2022: trending audio and accessories win

How are fashion creators increasing engagement? By not tagging brands, which in turn leads to more questions in the comment section. The top 10 Instagram posts from the past three months focused on Reels, which enabled creators to showcase how they style their outfits. What stood out was minimalist outfit inspiration, lookbook videos and styling...

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News podcasters covering the political spectrum from climate change to Scottish independence

The podcast industry is thriving, with Statistica reporting a steady increase in listeners – there are currently 21 million in the UK. Comedy is the most popular genre across the board, but political audio consistently tops the charts. Look at the top ten on Apple Podcasts on any given day and you will find three...

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FIFA World Cup Qatar 2022: meet the Middle East’s most prolific football creators covering the tournament

Qatar will become the first Middle Eastern country to host the FIFA World Cup on 21 November. Nearly 1.5 million people are set to flock to the Qatari capital for the month-long tournament, while an additional 1.2 million are predicted to settle in nearby Dubai to commute in for matches. In short, it’s big numbers...

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Inside Dubai’s TikTok gardening community as lifestyle influencers strive to diversify their content

There’s a long list of words to describe Dubai, but ‘green’ is not one of them. Situated between the Persian Gulf and the desert, and temperatures that regularly reach the early forties, it’s not exactly foliage friendly. But that doesn’t stop some green-fingered creators. On TikTok, a wave of users have started showcasing their attempts at...

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South Korea’s restauranteurs, psychiatrists and artists are boosting product sales through brand ambassador roles

A current driving force in the Korean digital landscape is the rise of experts, whether that’s across beauty, fashion, food or art. These individuals are utilising their craft, industry access and decades of expertise to become influencers in their own right. Recently Korea’s biggest credit card company Shinhan Card launched a new bank card featuring professional dog...

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TikTokers are building communities through friendship apps in bid to tackle loneliness among young women

Dating apps have become ubiquitous and are responsible for almost a third of relationships, data from Imperial College London has shown. No longer considered an embarrassing secret, online dating has been embraced by society’s singletons. Given its success, it comes as no surprise that people are turning to the internet in the hopes of forming platonic friendships...

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10 luxury menswear influencers over 35 on Instagram and TikTok

There will always be a market for men’s tailoring, suiting and formal wear, whether it’s for an office environment, personal style or social occasions that call for it. As a result, consumers will always be seeking advice and tips on what to buy, who to buy from and how to style garments. To satisfy this...

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