10 empowering female influencers documenting their weightlifting journeys

Since the loosening of lockdown, the gyms are open and regaining physical strength has emerged as a key influencer fitness narrative for women. This is translating into a bigger movement – spiking search terms according to Google data include “weight workouts for women”, “what is functional strength training?” and just simply “physical strength”. In the

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Influencers shaping Love Island discussions on Twitter, TikTok and YouTube

Love it or loathe it, Love Island is back to dominate our lives for the summer. Thanks to the pandemic, it’s been nearly 18 months since our last dose of recouplings, secret chats and cringey challenges, creating plenty of pent-up demand for the show’s return. Audiences broke ITV Hub records to tune into the first episode, and every episode

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10 influencers defining Gen Z content and rapidly rising on YouTube

While there may be a culture war dominating the digital mainstream between Gen Zs and their older counterpart millennials, YouTube is one of the few social platforms that serves as a ceasefire for the two generations. The video-sharing site is home to a community of millennials who have arguably shaped the platform as we know

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