Influencer hotlists

Influencers are continually looking to connect to their followers in new ways, from newsletters and private Facebook groups to live events and books, and an app is a platform where influencers can speak to their audience directly and undisturbed by content from competing voices. Apps are especially common in the fitness influencer space, where the

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This year’s Love Island has been a bit of a yawn in terms of drama and authentic couples, and as a result many people are switching over to the 2020 Netflix series Too Hot To Handle. As former Love Island winner Amber Rose Gill tweeted, “If this LI cast was in too hot to handle

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If it seems like everyone on Instagram is either about to give birth or nursing a newborn, that’s probably because we’ve seen an influx of influencer babies over the past year – partly thanks to lockdown – who’ve been taking over our feeds. With antenatal bookings in September 2020 the highest they’ve been since 2015,

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How does someone become an influencer? Depends on how you define influencer, but typically it means grafting for years by creating consistent and engaging content that eventually leads to a fruitful following. Producing content might look easy – one study found 86% of US children want to be influencers – but until recently, becoming an

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So, where do brands come in when it comes to Facebook’s increasing focus on influencers? Well, this could prove to be a useful tool to reach a much wider audience outside of social media regulars Instagram, YouTube and TikTok. With its focus on video and plans to dominate the audio sphere, brands should step outside

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Recipe books repeatedly dominate the non-fiction best-sellers charts and among those, many are penned by influencers. However, for those who want to share new meal plans and ideas everyday with their followers, a dynamic next step is food apps. These ever-growing recipe resources are curated and developed by some of the most renowned influencers in

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Stormzy is just the gift that keeps on giving. Last year, the UK rapper blessed us with warming visuals for his standalone single Superheroes, a tribute to real-life superheroes including author Malorie Blackman and footballer Marcus Rashford as well as a dedication to the late Black Panther star Chadwick Boseman. Now, in 2021, Stormzy has

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Since the loosening of lockdown, the gyms are open and regaining physical strength has emerged as a key influencer fitness narrative for women. This is translating into a bigger movement – spiking search terms according to Google data include “weight workouts for women”, “what is functional strength training?” and just simply “physical strength”. In the

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Love it or loathe it, Love Island is back to dominate our lives for the summer. Thanks to the pandemic, it’s been nearly 18 months since our last dose of recouplings, secret chats and cringey challenges, creating plenty of pent-up demand for the show’s return. Audiences broke ITV Hub records to tune into the first episode, and every episode

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The world’s birth rate is in decline and not even a pandemic could bring out a baby boom. Mothers in the UK have 1.9 children on average, which – according to the Office for National Statistics – is significantly less than previous generations. But despite not wanting to have as many children (if any at

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While there may be a culture war dominating the digital mainstream between Gen Zs and their older counterpart millennials, YouTube is one of the few social platforms that serves as a ceasefire for the two generations. The video-sharing site is home to a community of millennials who have arguably shaped the platform as we know

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Finding a balance between dishes that are simple and easy – but also delicious – can be hard – especially when every TV chef demands 17 ingredients (at least three unavailable in this country) and 11 pots just to cook a meal for four people. Time-poor/languishing would-be-cooks are resorting to takeaways or ready meals –

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