IGTV is finally happening thanks to these influencers’ must-watch content

There was a point last year when navigating Instagram Stories became a virtual minefield because you couldn’t move for Instagram Lives. At the peak of the pandemic in April 2020, Instagram Live usage skyrocketed 70%, as people sought connection and influencers fought to maintain their audiences’ attention. But then as isolation started to bite, digital

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10 highly anticipated influencer books dropping this summer

With many rediscovering the pleasure of reading, there’s no denying the publishing industry is truly having a moment. Stuck at home in the past year with not much to do offline, where else could we turn to but the many books collecting dust on our shelves? As interest in books surged – figures from the

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20 new influencer podcasts perfectly pitched to connect with listeners

Are we in an audio boom? It certainly feels that way, with Clubhouse briefly dominating the airspace at the beginning of 2021, UK radio listens soaring 50% during lockdown and Apple and Spotify going toe-to-toe in the podcast space. Indeed, an industry report suggested Spotify’s podcast listeners would top Apple’s for the first time this

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Foodie influencers and chefs bringing the world to their followers

Although long-haul travel might not be on the horizon for most people, the desire to experience the world has been reignited by the easing of lockdown. In the absence of jetting off, food can transport consumers to faraway places as well as to homes and families that cannot be visited due to travel restrictions. For

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How the Gen Z breakout stars of YouTube are capturing the UK’s youth

Zoe Sugg is expecting her first child and Charlie McDonnell is in his 30s: with the original YouTube teenagers and their audiences all grown up, who is capturing the attention of the new generation? Because they are there: one billion hours of content is watched daily on YouTube, and the video platform is still the social media site with

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