Earth Day is fast approaching on 22 April and this year’s theme is Invest In Our Planet. Sustainability isn’t just a trend – it’s a necessary lifestyle to combat the climate crisis, and key terms to look out for are climate grief, eco-anxiety, and sustainable swaps. Just look at the boom of eco TikTok, where
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Top ten most engaging UK Instagram influencers of March 2022
March saw a return to more travel and events for influencers, with many feeling now is the time to leave the pandemic behind. However, the influencers who are really driving engagement continue to tap into relatability, heartwarming stories and content that helps their followers. Also in our top 10 for March 2022 are those with
Most engaging influencer content, mid-February 2022 Instagram report: Valentine’s Day and a return to travel
February has been an interesting month for influencer platforms as more than ever, it feels like content is returning to normal rather than being pandemic and Covid-focused. We are seeing more travel, entertainment and general conversation move away from coronavirus and audiences are ready for it. This report is produced in collaboration with our technology
UK Instagram influencers with the highest engagement rates – plus the content driving their success
Finding influencers with engagement rates of over three per cent on Instagram has become an ongoing challenge for many people working in influencer marketing. The platform is still a primary digital focus for most brands – especially in the lifestyle vertical – yet understanding which content creators can drive success has become hard to pin
Superheroes by Sophia Thakur: meet the 50 icons in #Merky’s first children’s book set to inspire a generation
Stormzy is just the gift that keeps on giving. Last year, the UK rapper blessed us with warming visuals for his standalone single Superheroes, a tribute to real-life superheroes including author Malorie Blackman and footballer Marcus Rashford as well as a dedication to the late Black Panther star Chadwick Boseman. Now, in 2021, Stormzy has
Six influencers with remarkably good news stories in 2020
At last some good news. After a biblically testing year, when Covid-19, wildfires, lies and misdirection spread across the globe, it looks like there is cautiously cause for a little celebration: a vaccine, courtesy of Turkish scientists and a US/German pharmaceutical giant. Light at the end of the tunnel, a break from all the doom-scrolling,
UK-based American influencers for Thanksgiving 2020 campaigns
The UK loves a celebration and any excuse for a good old-fashioned knees up, even if the holiday in question is borrowed from our neighbours across the pond. Thanksgiving (November 26th) will always be an American tradition, but with more US citizens than ever choosing to settle down, study and explore Britain (approximately 200K people),