Solicitor and law firm founder Elena Manukyan launched Socially Legal – a social media agency specialising in creating content for law firms – in 2023. Under the trading name Lawfluence, it also operates as the first-of-its-kind influencer agency dedicated to the legal industry. The aim? To help legal businesses and brands leverage “the power of...
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Essential news, campaign analysis, trend reports and curated influencer lists reflecting the zeitgeist. CORQ insights provide a daily window into digital culture.
Father’s Day 2024: Key consumer insights for brands plus the best performing ads and content from 2023
#FathersDay has been tagged in more than 18 million Instagram posts and more than 1.7 million TikToks. This year, the celebration of fatherhood takes place in the UK on 16 June, and it provides a great opportunity for brands to connect with a wide range of consumers. As with any marketing day, inclusivity is key...
TikTok business strategy: A twist on the founder journey format, Isobel Lorna hits 1M and Greg James wins the BRITs
Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales. Harrison Hide Sobriety journeys have been a fixture of Instagram for years as creators such as Bryony Gordon, Millie Gooch and Africa Brooke take to the app to tell their stories. On TikTok, the experience...
There are more than 1.2M families in Ireland: Here’s 10 engaging parenting creators to tap for family-focused ads
On Instagram, #IrishFamily has been used in more than 58,000 posts and #IrishMammy for more than 134,000. According to the most recent Ireland census from 2022, there are more than 1.2 million families (the study defined family “as a couple with or without children or a one-parent unit with one or more children”) in the...
Inflationships, Gen Zen and death of the girlboss: This is how the cost-of-living crisis is impacting British youth
The prices of consumer goods and services in the UK rose by 9.6% from October 2021 to October 2022 – the fastest rate in 40 years, according to the Office for National Statistics, and the latest available data. Private rental costs grew by 6.2% in the year to January 2024, while food and non-alcoholic beverage...
Fashion brands ranked by ethical and sustainability performance: 2024 report sees SKIMS score zero
Fast fashion retailers Shein, Boohoo Group and Primark all outperformed Kim Kardashian’s brand SKIMS in terms of environmental justice and use of raw materials, according to global advocacy organisation Remake’s Fashion Accountability Report 2024. Remake is a non-profit focused on the fashion industry that fights for climate justice and fair pay. Its latest study was...
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e.l.f. Beauty’s makeup mockumentary perfectly taps into Gen Z’s love of true crime and playing amateur detective