Youth-led, non-partisan charity My Life My Say (MLMS) recently revealed that four million people between the ages of 18 and 34 in the UK aren’t registered to vote. MLMS spokesperson and former Love Islander Sharon Gaffka told BBC’s Woman’s Hour that 50% of young people think that voting for reality TV makes more of a...
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Brands must offer genuine value to their communities to succeed – not just push for sales
Brands need to take on board that their followings – especially among Gen Z – will offer greater loyalty to companies that provide genuine value to their communities and aim to make a real difference in the world than to those that merely push for sales above all else. Earlier this month, cultural studio and
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