The UK government released its investigation into the influencer industry and the culture surrounding it on 9 May. This was the culmination of eight months of research and interviews with influencers, industry leaders and academics by the Digital, Culture, Media and Sport Committee to ascertain the benefits of creator marketing, the challenges and how its
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8 legislative and regulatory recommendations detailed in the UK government’s influencer culture report
UK Government vows to “reshape the rules” of influencer marketing with new laws and tougher regulations
The UK government has vowed to “reshape the rules” of creator marketing following an eight-month inquiry into influencer culture. It has also supported calls for influencers who don’t disclose commercial content to be fined and recommended a raft of new legislation. It has concluded child content creators have suffered from a “woeful” lack of protection
Communications agency Halpern leads conversation on demystifying the metaverse for brands, content creators and consumers
“We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run,” once said American researcher Roy Amara. This was also the opening line at a panel hosted at White City House yesterday evening by Halpern, a lifestyle communications and influencer agency. Sharing their expertise on a
Twitter had to kill Fleets to let Spaces thrive – and now it’s going after LinkedIn: The Newsfeed
First off, well done to Twitter for setting the example of knowing when to quit while you’re ahead. The tech giant announced it will be retiring its widely disliked innovation, Fleets. In a string of tweets, the company’s Twitter Support page shared that it introduced the ephemeral Stories feature last year to help the average user feel more
Black TikTokers are striking to fight appropriation of their creative work
Many Black creators on TikTok are refusing to create dances to Megan Thee Stallion’s single Thot Shit in an effort to highlight how often their dances are appropriated by the app’s white creators without receiving any sort of credit. It all started when Black TikToker Erick Louis posted a video pretending to make a dance video to Thot Shit. However, in
Working with EU influencers post-Brexit: the implications to prepare for
For brands using influencers to raise awareness and launch campaigns in Europe, Britain’s exit from the European Union presents complications – particularly if the UK leaves with no deal. Understanding the implications of this now will allow time to produce strategy which responds to imminent possible changes and prepare for a worst case scenario in