ASA influencer guidelines

Influencers must use #ad despite Insta’s paid partnership rollout

Instagram has revealed new plans to flag sponsored influencer content when it is not labelled clearly as advertising, following an investigation by the Competition and Markets Authority (CMA). This includes rolling out its “paid partnership” header but brands should be aware they risk action from the Advertising Standards Authority (ASA) if influencers fail to use

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Working with influencers after Brexit

Working with EU influencers post-Brexit: the implications to prepare for

For brands using influencers to raise awareness and launch campaigns in Europe, Britain’s exit from the European Union presents complications – particularly if the UK leaves with no deal. Understanding the implications of this now will allow time to produce strategy which responds to imminent possible changes and prepare for a worst case scenario in

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