Japan should be the country on every brand’s radar, according to recent reports from Pinterest, Tripadvisor and Expedia. The country is known for its rich cultural heritage, innovative design and stunning landscape. Japan is not only on the rise as a travel destination, Japanese culture is inspiring trends across fashion, interiors, food and beauty. Pinterest’s...

Part fashion guru, part literary lover, the latest “girl” aesthetic to pop up between the pages of the TikTok thesaurus is the Lit Girl. An extension of mindful and the demure trend with a nod to the return of the classic Ralph Lauren style (see here), the Lit Girl has Sade on the stereo, Miu...

Pudding recipes are driving the most audience engagement on Instagram as food creators transition into autumnal cooking. Rich and decadent desserts are coming to the fore and account for the top 32% of creator recipe posts from the past four weeks. This is an ongoing trend in 2024 as pudding content also performed well in...

CORQ has analysed influencer fashion content across 15,000 Instagram accounts from the past seven days to reveal the styling trends retailers should adopt to drive relevancy on social. 53% of the most engaging content was Carousels and 46% was Reels. The “get ready with me” (GRWM) format accounted for 23% of posts, while fit checks...

While skincare, makeup, fragrance and hair brands benefit from continual inclusion in evergreen content formats like get ready with me (GRWM) and outfit of the day (OOTD), nail brands have yet to find their daily narrative. This is essential for 2025 and would help position businesses from this segment as part of a bigger picture,...