Latest insights
TikTok business strategy: How brands can hop on viral trends – London Tube Girl edition
Welcome to CORQ’s weekly analysis of how brands and content creators are using TikTok to garner attention, communicate with consumers and boost sales. In August, Sabrina Bahsoon, part-time model and law graduate from Durham, filmed a video of herself on the Tube, using the 0.5x lens and some stop motion style videography. The clip, a...
Daisy, Daisy, Daisy: Marc Jacobs Fragrances’ influencer strategy for its signature product
Marc Jacobs Fragrances hosted a joint TikTok Live with influencer Hana Martin in June 2023 – the first of its kind for the luxury brand but by no means its first step into influencer marketing. The digital event involved a live product reveal and showcased its new single-use fragrance capsules, Daisy Drops. The brand also...
UK government passes Online Safety Bill: What it means for brands, creators and platforms
A UK bill designed to offer greater protection to internet users and regulate online content is close to becoming law after a six-year process. The controversial Online Safety Bill was passed through the House of Lords on Tuesday 19 September. After royal assent, communications regulator Ofcom will be tasked with enforcing it, and will draw
Campaigns Ireland: JD Sports invites creators to attend KPMG Women’s Irish Open
Welcome to CORQ’s monthly Ireland influencer campaign round-up, analysing the most exciting campaigns and the creators behind them. Lifestyle creators Nadia El Ferdaoussi and Dearbhla Toal (Belle Azzure) attended the KPMG Women’s Irish Open at Dromoland Castle Golf Club with JD Sports. El Ferdaoussi shared two Carousel posts that showcased her highlights from the weekend...
Five bodycare conversations dominating social media and the creators engaging consumers
Skincare is not just for the face, and social media is awash with advice on bodycare. On Instagram, #Bodycare has 5.5 million tagged posts, while on TikTok, #Bodycare has 8.8 billion views, #BodycareRoutine has 1.8 billion and #BodyRoutine has 305 million. TikTok loves routines, and the bodycare community is no different. Creators are sharing their...
Middle East: Creators driving the highly engaged Arabic foodie community online
Thanks to its high number of expats, the Middle East is home to a massively diverse culinary scene. Unsurprisingly, its digital foodie community is just as rich. On TikTok, #طعام (food) has 3.3 billion views, fuelled by everything from iftar recipes to Dubai’s latest gastronomical extravaganzas. Despite the range of cuisines on offer, it’s often...
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Global analysis
Trending Influencers Middle East: Meet the rare nano influencers having a cultural impact across the region
Trending Influencers #Dupe has 5.4 billion views: the brands and creators driving awareness through dupe culture
Trending Influencers #BookTok has 177 billion views: 10 authors whose books are cult favourites on social
Analysis Middle East: Christmas campaign analysis and strategic direction for the holiday season
Trending Influencers The rise of influencer boxing: 10 key UK talents pushing this global phenomenon forward
Comment Seven days of Sienna Miller: How the A-list star is repositioning Marks & Spencer’s brand
Analysis Christmas 2023: Beauty’s top performing holiday campaigns and organic posts from 2022
Influencer campaigns 
