fbpx

Latest insights

Comment

Brands must offer genuine value to their communities to succeed – not just push for sales

Brands need to take on board that their followings – especially among Gen Z – will offer greater loyalty to companies that provide genuine value to their communities and aim to make a real difference in the world than to those that merely push for sales above all else. Earlier this month, cultural studio and

Read More…

By Dina Zubi
April 26, 2024
News

UK elections 2024: Influencers signed up to encourage Gen Z to vote and popular TV shows may predict result

Youth-led, non-partisan charity My Life My Say (MLMS) recently revealed that four million people between the ages of 18 and 34 in the UK aren’t registered to vote. MLMS spokesperson and former Love Islander Sharon Gaffka told BBC’s Woman’s Hour that 50% of young people think that voting for reality TV makes more of a...

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
Start my trial
By Abby Oldroyd
April 25, 2024
Trending Influencers

Brits hold 500K tickets to the Paris 2024 Olympics: Here’s 10 creators to tap for campaigns around the event

The Paris 2024 Summer Olympics are fewer than 100 days away and will take place from 26 July to 11 August across France and Tahiti. 10,500 athletes will compete across 32 sports in 329 events. Just under ten million tickets were made available for the event and Britons have purchased nearly 500,000 – more than...

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
Start my trial
By Caroline Edwards
April 25, 2024
News

Universal and TikTok dispute continues: Companies announce new music partnerships with Spotify and AXS

In the aftermath of Universal Music Group pulling its artists’ songs from TikTok, both companies have made moves to compensate with other partners. The label has extended its agreement with Spotify, while the video app signed a ticketing deal with AXS. Universal removed its music from the platform on 1 February after the companies were...

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
Start my trial
By Dina Zubi
April 24, 2024
Influencer campaigns

Campaigns Ireland: Vlogger Meg Hughes jets to London with Warner Bros. to promote new film Challengers

Welcome to CORQ’s monthly Ireland influencer campaign round-up, analysing the most exciting campaigns and the creators behind them. Lifestyle vlogger Meg Hughes went on a press trip to London with Warner Bros. to celebrate its new film Challengers. She created more than eight Instagram and TikTok posts to document the three days she spent in...

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
Start my trial
By Caroline Edwards
April 24, 2024
News

The Advertising Standards Authority received 39,000 ad complaints in 2023: Key findings from annual report

Advertising watchdog the Advertising Standards Authority (ASA) recently released its Annual Report 2023 and revealed it received 39,034 complaints about 25,041 ads in 2023. This was an increase of 16% and 19% year-on-year (YOY), respectively. A total of 27,378 ads were withdrawn or amended by the ASA and the Committee of Advertising Practice (CAP). According to...

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
Start my trial
By Caroline Edwards
April 23, 2024

THE FAST PASS TO MASTERING INFLUENCER MARKETING

“The editorial aspect sets CORQ apart from any other influencer platform.”

- Group Director of Influencers, Sky TV

Global analysis

Read
Mia Maugé
Trending Influencers

Bronzer, Botox and banana peel: 20 midlife beauty creators inspiring their grown-up audiences on socials

In the introduction to her book Beauty Edit: What Works When You’re Older, India Knight writes: “When I talk to friends...
By Emilie McMeekan
April 17, 2024
Read
Terian Tilston
Trending Influencers

The UK interior design market is worth £1.5bn: Here’s 10 professionals to tap for creative and colourful campaigns

The UK interior design market totaled £1.5 billion as of December 2023, according to IBISWorld. The industry market research company also...
By Caroline Edwards
April 17, 2024
Read
Sylvia Chengo with Disability Pride Month flag
Analysis

Creators call out brands’ radio silence about Disability Pride Month and say how to better support the community

Disability Pride Month takes place in July every year and aims to celebrate and amplify the disabled community. However, few brands...
By Caroline Edwards
April 16, 2024
Read
influencer-marketing-data-march-2024
News

UK influencer marketing statistics 2024: March data shows experiential content will drive success in Q2

Brands should invest in experiential content to drive audience engagement with influencer campaigns in Q2. CORQ’s data analysis of the most...
By Sara McCorquodale
April 15, 2024
Read
Atifa Arshad
Case studies

Beauty creator Atifa Arshad on the best formats for going viral, making engaging ads and advice for brands

Atifa Arshad didn’t always plan on becoming a beauty creator. The former nursing student began sharing content on Instagram in November...
By Abby Oldroyd
April 15, 2024
Read
Amna Alameri
Case studies

Middle East’s first female esports athlete on gaming’s gender gap and tips for brands looking to tap the sector

The Middle East’s gaming market is growing fast, and its future is female. While the percentage of female gamers is estimated...
By Chloe James
April 15, 2024
Read
TikTok Rizz Party
Comment

The TikTok Rizz Party: How the latest Gen Z obsession has taken over the internet and what brands should know

If Reesa Teesa and her “Who TF Did I Marry?” series was a soap opera for the grown-ups, the younger Gen...
By Emilie McMeekan
April 12, 2024
Read
Topicals
News

Cult skincare brand Topicals arrives in the UK: This is the secret to its success with sales and socials

Topicals, the US cult favourite skincare brand, has officially launched in the UK. The brand was the fastest-growing skincare brand at...
By Dina Zubi
April 12, 2024