Decode the creator landscape

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Analysis

The rise of travel livestreaming as adventure creators broadcast their global explorations on Twitch and Kick

Trend Boards

Trend Board: Ocado searches for “flavoured butter” are +184% YOY as creators make it the focus of food content

Analysis

Exclusivity as currency: The gatekeepers of Berlin’s club scene are a shortcut to cool for influencer campaigns

Trend Boards

Trend Board: How creators turned Nintendo’s Pokémon Pokopia release into a viral conversation about consoles

Trend Boards

Trend Board: The “skinification” of body care and a growing consumer interest in multi-step body routines

Strategy

TikTok content strategy: How fashion creators are convincing luxury consumers Chanel is officially back

Analysis

Analysis in brief: Creators are launching “back to basics” series to guide consumers through choice overload

Trend Boards

Trend Board: Football’s highs and lows and fans’ appetite for content about the emotional rollercoaster of the game

Strategy

Rise of the art school girlie: A vibe shift as cultural literacy becomes a TikTok flex and fashion moves to individualism

Analysis

Analysis in brief: Inside Apple’s revamped, Neo-focused surreal TikTok strategy featuring ASMR and viral sounds

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CORQ GPT

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Daily expert insights

CORQ INSIGHTS

A continuous flow of data analysis, strategy, case studies, social media trend alerts and influencer curations by CORQ editors.

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CORQ Creative

CORQ CREATIVE

We are commissioners – experts in the creator landscape, connecting, briefing and collaborating with the industry’s brightest talents for the biggest brands.

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The audience for optimism in 2026

Data shows consumers want uplifting content from creators. Here’s how brands fit in.

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