Welcome to CORQ’s weekly analysis of how brands and content creators are using TikTok to garner attention, communicate with consumers and boost sales. In August, Sabrina Bahsoon, part-time model and law graduate from Durham, filmed a video of herself on the Tube, using the 0.5x lens and some stop motion style videography. The clip, a...
Marc Jacobs Fragrances hosted a joint TikTok Live with influencer Hana Martin in June 2023 – the first of its kind for the luxury brand but by no means its first step into influencer marketing. The digital event involved a live product reveal and showcased its new single-use fragrance capsules, Daisy Drops. The brand also...
A UK bill designed to offer greater protection to internet users and regulate online content is close to becoming law after a six-year process. The controversial Online Safety Bill was passed through the House of Lords on Tuesday 19 September. After royal assent, communications regulator Ofcom will be tasked with enforcing it, and will draw
Welcome to CORQ’s monthly Ireland influencer campaign round-up, analysing the most exciting campaigns and the creators behind them. Lifestyle creators Nadia El Ferdaoussi and Dearbhla Toal (Belle Azzure) attended the KPMG Women’s Irish Open at Dromoland Castle Golf Club with JD Sports. El Ferdaoussi shared two Carousel posts that showcased her highlights from the weekend...
Skincare is not just for the face, and social media is awash with advice on bodycare. On Instagram, #Bodycare has 5.5 million tagged posts, while on TikTok, #Bodycare has 8.8 billion views, #BodycareRoutine has 1.8 billion and #BodyRoutine has 305 million. TikTok loves routines, and the bodycare community is no different. Creators are sharing their...
Thanks to its high number of expats, the Middle East is home to a massively diverse culinary scene. Unsurprisingly, its digital foodie community is just as rich. On TikTok, #طعام (food) has 3.3 billion views, fuelled by everything from iftar recipes to Dubai’s latest gastronomical extravaganzas. Despite the range of cuisines on offer, it’s often...