The Breakdown

Your digital culture roundup

Instagram to Host Week-Long Event for Content Creators During Paris Men’s Fashion Week

The Business of Fashion reveals Instagram will be taking over Dover Street Market for a week of networking events and workshops from 18-23 January

YouTube rich list: MrBeast was the highest-paid star of 2021

According to Forbes, YouTuber MrBeast gained 10 billion views and earned £39m last year

Lego influencers build up solid investment as value soars

The Times reports on the world of lego influencers who show off their collections online - with some worth thousands of dollars.

Viral ‘Dissociative Identity Disorder’ TikToker Sparks Questions About the Internet’s Effect on Mental Health

Rolling Stone explores TikTok's impact on mental health as users become self-appointed experts on psychological issues

The rise of AI influencers: how are they impacting ai adoption?

Analytics Insight asks if AI influencers help or hinder influencer marketing

YouTubers React to Netflix’s Hype House

Following the release of new Netflix show documenting the lives of TikTok influencers living together in LA, Vulture reported on the growing reviews emerging from YouTubers.

Influence by Sara McCorquodale, founder and CEO of CORQ.

“It’s the wild west out there.This book is your sheriff” - The Sunday Times

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what is CORQ?

What is CORQ?

WHAT WE GIVE YOU

An essential platform which provides influencer discovery and due diligence. Also, understand who is most prolific and trending through our unique algorithm, the CORQ Score. CORQ is staffed by a team of journalists who are dedicated to interrogating the digital space, determining where it will go next and helping our clients use it to their best advantage.

Influencer news

Every CORQ subscriber gets our essential daily newsblast, breaking influencer news and showcasing campaigns from the past 24 hours. Through this, our journalists uncover emerging controversies, updates to regulations and reveal what your competition is doing now.

Data analysis

Understand who and where each influencer's audience is plus get to grips with their engagement rates across multiple platforms from Twitter and Twitch to YouTube and Instagram. Get all the numbers you need to inform your next campaign.

Trend forecasting

See future digital first. CORQ’s daily trend forecasts, influencer hotlists and case studies dig into themes and aesthetics set to dominate social media and reference the key influencers driving their upwards trajectories.

Campaign planning

Take the heavy lifting out of influencer discovery. CORQ enterprise clients send their account manager campaign briefs and our journalists find the influencers who align perfectly, delivering lists which explain where these creators’ stories intercept with your brand.

Influencer due diligence

Understand exactly who you are working with. Every influencer curated on to CORQ is profiled by a journalist who uncovers their lives story and reveals red flags that could compromise brand safety. We also deliver deep dive research on a bespoke basis.

Insight sessions

Access our courses in digital marketing, navigating the official guidelines for brands working with influencers stay up-to-date with monthly seminars and tune into our weekly sessions with leading editors to discover how you can get your brand into their pages.

Academic Programme
£POA

Annual subscription

  • Online programme of industry talks.
  • Series of interactive online careers advice sessions.
  • Quarterly digital skills training seminars.
  • Membership to CORQ's trends and insights platform.
  • Daily digital trend reports.
  • Insightful case studies from the world of digital.
  • Free books for your library.
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Consultant
£20

per month

(or £199 annually, saving £41 a year)

  • The Daily Hook: CORQ's newsblast of influencer headlines every 24hrs.
  • Influencer campaign analysis: keep track of your competition.
  • Daily influencer hotlists.
  • Daily trend forecasts.
  • TikTok talent lists and analysis.
  • Online insight sessions with leading editors and influencers.
  • The ASA guidelines masterclass: CORQ's essential course.
  • CORQ's online training programme.
  • INCLUDES: CORQ's 2021 Influencer Hotlist.
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Enterprise
£POA

full CORQ subscription

  • Access to our full influencer discovery platform.
  • Global influencer network curation.
  • Daily trend and analysis reports.
  • Influencer brief answering service.
  • Essential influencer due diligence.
  • Dedicated account manager.
  • Monthly consultancy and training webinars.
  • Campaign reporting technology
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