Homepage - CORQ

Digital trend forecasting, influencer intelligence and data analysis. CORQ is the ultimate resource for understanding digital culture, the people shaping it and where your brand fits in.

Trusted by

Influence by Sara McCorquodale, founder and CEO of CORQ.

“It’s the wild west out there.This book is your sheriff” - The Sunday Times

Latest insights

Venture capitalists are turning their attention towards influencer founded brands – here’s why

Meet the digital activists, campaigners and educators using social media to enact socio-political change offline

2022 beauty trends: 7 content creators leading the body hair conversation amid shifting consumer attitudes to grooming

The Fashion Awards take centre stage and Russia launches rival short-form app Yappy: TikTok weekly roundup

Adele made headlines when she eschewed TikTok – saying she wasn’t making music for 14-year-olds but for their mums. However, now the singer is now one of the biggest trends on TikTok right now. The “Adele Back Up Dancer” trend began on Twitter when one user mused about Adele never having back up dancers. Another user decided

Influencer campaigns: Lifestyle vlogger Misha Grimes partners with e&e Jewellery to create a collection in memory of her late father

Welcome to CORQ’s weekly influencer campaign roundup – a snapshot of the most interesting campaigns and the people who are making them fly. We explore fashion, food, tech, beauty, travel and entertainment, taking a closer look at the campaigns that have made an impact this week. We examine how brands are collaborating with influencers in

Dr Alex George and his #PostYourPill campaign sparks an important discussion on mental health and medication stigma

It’s nearly 2022, and while there’s still a stigma around mental illnesses, the conversation around mental health has improved over the past few years. In the UK, former Love Island contestant and NHS doctor Dr Alex George is one of the leaders of the movement. Earlier this week, he started a mental health campaign which has been making waves on

The Breakdown

Your digital culture roundup

Inside LTK, the influencer shopping platform that was just valued at $2 billion

A deep dive into LTK and its success selling fashion through influencers

Influencers get an upgrade. Now they’re in charge.

Vogue Business explores the benefits for brands to equip creators with better business knowledge, resulting in more successful campaigns

How Chef Influencers Are Thriving Online

Some of the most successful influencers in the world are those who make use of social media in their home kitchens, Forbes reports.

How TikTok influencers are rebranding the pitbull

Thanks to TikTok, users are showing the softer side of the heavily sterotyped dog breed.

‘People believe people like themselves’: meet the shop-floor TikTok stars

The Guardian explores the rise of influencer store staff who outshine corporate social media accounts

What Is a ‘Comfort Creator’?

In the New York Times, journalist Ezra Marcus looks into the rise of 'comfort creators', the term for video makers and channels soothing YouTube and Twitch users

What is CORQ?

WHAT WE GIVE YOU

An essential platform which provides influencer discovery and due diligence. Also, understand who is most prolific and trending through our unique algorithm, the CORQ Score. CORQ is staffed by a team of journalists who are dedicated to interrogating the digital space, determining where it will go next and helping our clients use it to their best advantage.

Influencer news

Every CORQ subscriber gets our essential daily newsblast, breaking influencer news and showcasing campaigns from the past 24 hours. Through this, our journalists uncover emerging controversies, updates to regulations and reveal what your competition is doing now.

Data analysis

Understand who and where each influencer's audience is plus get to grips with their engagement rates across multiple platforms from Twitter and Twitch to YouTube and Instagram. Get all the numbers you need to inform your next campaign.

Trend forecasting

See future digital first. CORQ’s daily trend forecasts, influencer hotlists and case studies dig into themes and aesthetics set to dominate social media and reference the key influencers driving their upwards trajectories.

Campaign planning

Take the heavy lifting out of influencer discovery. CORQ enterprise clients send their account manager campaign briefs and our journalists find the influencers who align perfectly, delivering lists which explain where these creators’ stories intercept with your brand.

Influencer due diligence

Understand exactly who you are working with. Every influencer curated on to CORQ is profiled by a journalist who uncovers their lives story and reveals red flags that could compromise brand safety. We also deliver deep dive research on a bespoke basis.

Insight sessions

Access our courses in digital marketing, navigating the official guidelines for brands working with influencers stay up-to-date with monthly seminars and tune into our weekly sessions with leading editors to discover how you can get your brand into their pages.

What our clients say.

“

CORQ gives us a brilliant overview of talent and the confidence that in working with them, the editorial standards of the BBC will be upheld.

Head of Content

BBC TalentWorks

“

CORQ is a constant source of insight and inspiration. I check it religiously to ensure we are always on the front foot in brainstorms.

The UK's leading
influencer authority