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Analysis

Food and drink campaigns: CORQ data analysis of 20 top performing influencer Instagram ads from H1 2024

The food and drink industry in the UK is valued at £104.4 billion and is the nation’s largest manufacturing sector by turnover. According to Hello Fresh’s 2023 report, just under one-quarter of 18- to 24-year-olds in the UK use TikTok and Instagram for cooking inspiration. Creators are responsible for viral food trends, such as feta...

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By Caroline Edwards
July 19, 2024
Analysis

TikTok business strategy: Loved Mark & Spencer? Meet Mat, Alan, John and Lewis: M&S made a chain reaction

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales.  Chain reaction Retailer Marks & Spencer scored a huge viral hit with its collaboration for menswear in July. The brand teamed reality TV stars Mark Wright and Spencer Matthews together (Mark and Spencer, geddit?) and...

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
Start my trial
By Emilie McMeekan
July 18, 2024
Comment

SheerLuxe and AI influencers: Learnings from the audience backlash to the brand’s AI editor Reem

SheerLuxe launched its first AI influencer yesterday and the negative feedback was so extensive, its team has taken the day off. Nobody said integrating AI would be easy and there are many learnings from this episode that brands should take on board. Let’s go back to the start. SheerLuxe posted a Carousel introducing its “AI-enhanced”

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By Sara McCorquodale
July 17, 2024
Trending Influencers

Influencer pregnancy and birth announcements quarterly round-up: Baby news from April to June 2024

Influencer pregnancy and birth stories are major milestones that audiences love to follow. For example, Mère Soeur founder Carrie Anne Roberts’ post about the arrival of her daughter had a 20.4% engagement rate and lifestyle creator Kaz Foncette’s announcement she is expecting her first child had a 19.7% engagement rate. On Instagram, #Pregnant has been...

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
Start my trial
By Caroline Edwards
July 17, 2024
Trending Influencers

The UK nail market is worth £269M: 10 nail artists educating audiences, sharing inspiration and setting trends

The UK nail market is forecast to generate $350 million (£269 million) in 2024, and is expected to achieve an annual growth rate of 2.74% until 2028, according to data company Statista. The sector is also seeing a surge in demand for eco-friendly and vegan nail products. The industry is primarily comprised of small independent...

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
Start my trial
By Dina Zubi
July 17, 2024
Analysis

UEFA Euro 2024: Analysis of the best creator ads that tapped into the huge hype around the football tournament

The UEFA Euro 2024 tournament has come to a close, but not without a great deal of football excitement and, of course, standout brand moments. The success of the England team – who managed to take second place, despite receiving plenty of criticism throughout the event – led to increased attention and activations as they

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By Dina Zubi
July 16, 2024

THE FAST PASS TO MASTERING INFLUENCER MARKETING

“The editorial aspect sets CORQ apart from any other influencer platform.”

- Group Director of Influencers, Sky TV

Global analysis

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Sam Vaughan and Scott Mills
News

Influencer engagement and wedding announcements quarterly round-up: April to June 2024

Influencer engagement announcements and wedding content typically deliver high engagement rates and offer brands the opportunity to capitalise on creators’ invested...
By Abby Oldroyd
July 10, 2024
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Visit Oslo
Analysis

TikTok business strategy: Norwegian tourist board catches flight and why the RSPB account has wings

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales.  The...
By Emilie McMeekan
July 9, 2024
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Adam Waithe
Trending Influencers

Sober October 2024: 13 creators documenting sobriety journeys to work with for fundraiser’s 10th anniversary

The sober-curious movement has never been more prominent. The non-alcoholic drinks industry is booming: According to market research firm TechSci Research,...
By Emilie McMeekan
July 9, 2024
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Solo events and travel
Comment

Don’t forget about the solo attendees: How brands can foster rewarding communities and combat loneliness

Solo dates and solo travel have never been more popular and in a time when loneliness is being discussed as the...
By Dina Zubi
July 8, 2024
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Amy Dowden and Giovanna Fletcher
Analysis

Breast Cancer Awareness Month 2024: CORQ data analysis of top 2023 ads and posts plus creators to work with

October is Breast Cancer Awareness Month, an annual campaign designed to raise money and support life-changing research. Breast cancer is the...
By Abby Oldroyd
July 8, 2024
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influencer-uk-general-election-hp
Trending Influencers

General election 2024: Top ten posts by UK influencers about voting and politics in the run-up to the ballot

Influencers attempted to politically engage their followers in the run-up to the general election on 4 July through content about topical...
By Sara McCorquodale
July 5, 2024
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influencer-data-charts-H1-2024-hp
Analysis

UK influencer marketing data charts: Demographic analysis of creators behind the top ads of H1 2024

And just like that, we’re halfway through 2024. CORQ has compiled data from the top 300 influencer adverts to identify trends...
By Sara McCorquodale
July 5, 2024
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Shaughna Phillips, Chloé Patton and Frankie Sims
Comment

Creators facing growing criticism for “wrong” brand deals: What to look out for and how the industry should react

Consumers have long called out influencers for what they consider unethical brand partnerships, but now there’s a sharper focus on companies’...
By Abby Oldroyd
July 5, 2024