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Latest insights

Strategy

Influencer strategy for Mother’s Day 2025: Audiences want new mum stories and intergenerational videos

Mother’s Day 2025 falls on 30 March. A celebration of mums, grandmothers and mother figures, the day is an opportunity to spotlight some of the closest relationships. On TikTok, #MothersDay has more than six million videos, while the same hashtag has 39 million tagged Instagram posts. CORQ analysed the top 50 creator Instagram posts about...

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By Dina Zubi
December 9, 2024
Case studies

Abiola Babarinde, the marketing powerhouse behind Topicals and Kai Collective, on innovating in 2025

Abiola Babarinde has had a hell of a year. She rebranded Inner Circle Strategy, the powerhouse agency she founded that shapes the narrative for brands such as Bianca Saunders, Kai Collective and Netflix, and works across the UK and Nigeria. In November, she also became head of brand marketing for Topicals, the innovative skincare company

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By Emilie McMeekan
December 8, 2024
Strategy

TikTok business strategy: Creators launching niche products serving niche communities are soaring

Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales.  Leaning into niches is key for 2025 Miles Merry is a 25-year-old creator who began gently spoofing the international finance bro city set he was part of on TikTok, gaining almost 300K followers...

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daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
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By Emilie McMeekan
December 8, 2024
Trending Influencers

Science on TikTok grew by 45% in 2024: These are the leading UK STEM topics and creators on the platform

For its 2024 roundup, TikTok reported a 45% increase in science posts compared to last year, and at the first-ever UK and Ireland TikTok Awards, science creator Big Manny was named education creator of the year. Science is undoubtedly gaining traction on the platform. In 2023, TikTok announced the arrival of its STEM feed in...

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Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
Start my trial
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By Dina Zubi
December 5, 2024
Analysis

Brand forecast 2025: Data shows Isabel Marant is set to be the “It” label of summer despite declining sales

Cult fashion brand Isabel Marant is set to see a spike in Gen Z customers thanks to soaring interest in the label’s aesthetic and a resurgence of the “boho” trend ahead of summer 2025. Hundreds of influencers have posted about the brand on TikTok this year and it is now tagged in 25.6K videos which

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By Sara McCorquodale
December 4, 2024
Trending Influencers

10 fashion creators whose Instagram audiences have grown by up to 172% in 2024 through trend-driven content

The creator market is saturated and audience growth has been a significant challenge in 2024. However, ten fashion influencers have bucked the trend of low visibility on Instagram to achieve following increases of up to 172% in the past year. These fashion creators have been able to gain followers by tapping into trends, posting consistently,...

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Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
Start my trial
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By Caroline Edwards
December 4, 2024

THE FAST PASS TO MASTERING INFLUENCER MARKETING

“The editorial aspect sets CORQ apart from any other influencer platform.”

- Group Director of Influencers, Sky TV

Global analysis

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Case studies

Matilda Bea’s guide to lifestyle content for 2025: Brand adjacency and immersive experiences are essential

Matilda Bea has had a “mega busy year”. Every month TikTok’s favourite dinner party hostess expects things to quieten down: “We...
By Emilie McMeekan
November 29, 2024
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Sidemen Inside Netflix
Analysis

There’s a new broadcasting funnel taking over streaming development and creators are the key to success

The second series of Sidemen’s original reality show Inside has been acquired by Netflix, in a move defining the new broadcasting...
By Dina Zubi
November 27, 2024
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influencer strategy 2025
Strategy

Influencer strategy 2025: The art of communicating okayness in a conflict-strewn digital culture

My five-year-old falls asleep listening to frog sounds. I lie beside him as he tosses and turns – uncomfortable that it’s...
By Sara McCorquodale
November 27, 2024
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2025 agency forecast
Comment

AI integration, X misinformation and a shift from vanity metrics: Agencies share their 2025 predictions

2025 is just round the corner, and as brands, agencies and creators are planning their strategies for the year ahead, CORQ...
By Dina Zubi
November 27, 2024
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influencer travel strategy 2025
Strategy

Travel strategy, Q1 2025: Audiences engage most with content in March and group experiences are key

Brits made 16.7 million visits to destinations outside of the UK in Q1 2024 and spent approximately £10.1 billion, according to...
By Caroline Edwards
November 26, 2024
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hiking influencers 2025
Trending Influencers

#Hiking has 87M Instagram posts: 10 adventurers and hikers to partner with for 2025 travel and fitness campaigns

23% of Brits described themselves as hikers in 2020 and 15.5% of people were expected to go on monthly hikes in...
By Caroline Edwards
November 25, 2024
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Lip combo insights
Analysis

GRWM analysis: Challenger brands Saie and Westman Atelier are riding the soaring popularity of lip combos

CORQ analysed get ready with me (GRWM) content across 15,000 influencer Instagram accounts from the past three weeks to discover the...
By Dina Zubi
November 24, 2024
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Adanola influencer strategy 2024
Case studies

Adanola reports 105% YOY revenue growth after tapping into “girl” trends and creating viral products

Athleisure wear brand Adanola reported 105% year-on-year (YOY) revenue growth, totalling £57.1 million, thanks to its viral products and trend-led influencer...
By Caroline Edwards
November 22, 2024