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Trending Influencers

Breast Cancer Awareness Month 2023: 14 creators discussing treatment, recovery and everyday life

October is Breast Cancer Awareness Month and marks an opportunity to shine a light on the most common type of cancer in the UK. According to Cancer Research UK, breast cancer accounts for 15% of all cases in females and males combined and 30% of all female cases. Around 55,500 people are diagnosed each year,...

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By Dina Zubi
June 5, 2023
Reports

#Student has 37 billion views on TikTok: Here’s what campaigns work well and who brands should work with

As of April 2023, it was revealed that 21% of TikTok’s global audience is made up of women between the ages of 18 and 24 while male users of the same age group made up approximately 17.5%. As the most hyper-informed and connected consumers, who account for an estimated global spend of £172 billion, brands...

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By Abby Oldroyd
June 5, 2023
Influencer campaigns

Campaigns Scandinavia: Presenter Gisle Agledahl works with GANT to tap into viral Wes Anderson trend

Welcome to CORQ’s regular Scandinavia influencer campaign round-up, exploring the most impactful partnerships across Norway, Sweden and Denmark. Norwegian presenter Gisle Agledahl partnered with clothing brand GANT to create a Wes Anderson-inspired video. The influencer filmed the video while on a trip to Palma and included footage of the local scenery, food and architecture alongside...

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  • Up-to-the-minute news blasts direct to your inbox twice a day
  • Interactive online education & strategy workshops
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By Dina Zubi
June 5, 2023
News

When trolling becomes harassment: The poisoned chalice of being a parent online

The past few months have not been easy on presenter, DJ, and mother-of-two Ashley James. In October 2022 – while pregnant with her second child – James received a letter from social services stating a case had been opened on her concerning child neglect, following anonymous tip-offs. She believes she was reported by complete strangers:

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By Lauren Harris
June 2, 2023
Reports

Black History Month 2023: Top performing campaigns from every vertical plus past mistakes to avoid

Black History Month (BHM) takes place in October in the UK and is an occasion to honour the Black community’s achievements, contributions and history. Every year, brands have mishaps, either by staying silent, being called out for not being inclusive year-round or asking Black creators to work for free. During the peak of the new...

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  • Full access to CORQ, library of case studies, trend reports & campaign analyses
  • Up-to-the-minute news blasts direct to your inbox twice a day
  • Interactive online education & strategy workshops
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By Caroline Edwards
June 2, 2023
Reports

TikTok business strategy: Sustainable living, innovative interiors and learn-as-you-go DIY projects abound

Renovations accounts proliferate on TikTok, as the demographic grows up alongside the continuing trend for home improvements. This is in part due to the confluence of the cost-of-living crisis and global insecurity, meaning that the home is still functioning as a sanctuary – as well as the fact that mortgage issues and a fluctuating property...

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  • Full access to CORQ, library of case studies, trend reports & campaign analyses
  • Up-to-the-minute news blasts direct to your inbox twice a day
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By Emilie McMeekan
June 2, 2023

THE FAST PASS TO DIGITAL UPSKILLING

“The editorial aspect sets CORQ apart from any other platform.”

- Group Director of Influencers, Sky TV

Global analysis

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Travel influencers
Trending Influencers

World Tourism Day 2023: 20 adventurers, travel lovers and expert guides creating captivating content

On 27 September, it’s World Tourism Day – a day to celebrate the power and responsibility of global tourism, instituted by...
By Emilie McMeekan
May 30, 2023
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Equestrian influencers
Trending Influencers

12 equestrian influencers and industry experts who will elevate the next sport or luxury campaign 

While the number of people participating in equestrian sports in England has been steadily declining since 2009, there are still approximately...
By Abby Oldroyd
May 30, 2023
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Middle East hairdressers
Trending Influencers

10 of the most prolific and professional hair gurus in the Middle East where haircare content is big business

Hair content drives big numbers in the Middle East. To date, #عناية_بالشعر (#haircare) has 1.4 billion views on TikTok and 747,000...
By Chloe James
May 30, 2023
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Creators to work with for back to school campaigns
Reports

Back to school 2023: Top performing campaigns, trending organic content and creators to work with

The return to school and university marks an opportunity reaching far beyond the education sector – food, fashion, beauty, tech, health...
By Dina Zubi
May 26, 2023
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Brands using creative gifting strategies
Reports

TikTok business strategy: How brands are getting creative with gifting to capture the imagination of a wider audience

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales. You...
By Emilie McMeekan
May 26, 2023
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Ireland influencer campaigns
Influencer campaigns

Campaigns Ireland: Durex taps creators for #YourSexYourWay campaign and Dublin event

Welcome to CORQ’s monthly Ireland influencer campaign round-up, analysing the most exciting campaigns and the creators behind them. Presenter and writer...
By Caroline Edwards
May 26, 2023
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Ogilvy UK managing partner Jenny McCoubrey
Industry Interviews

Video interview: Ogilvy UK managing partner Jenny McCoubrey on how to thrive in PR in the digital-first influencer landscape

The world of PR has changed radically during the past 20 years. Few know that better than Jenny McCoubrey – managing...
By Chloe James
May 25, 2023
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TikTokers have been sharing woes of London rental crisis
Comment

London rental crisis: TikTokers expose the brutal realities of the capital’s soaring prices, bidding wars and supply and demand issues

Rent hikes, bidding above the asking price on properties, paying 12 months upfront and endless Spareroom messages – this is just...
By Caroline Edwards
May 25, 2023