Latest insights
#GiftTok: Trending products, formats to adopt and influencers to tap for Christmas gift guides
Gift guides have become an integral part of the TikTok calendar, as audiences seek inspiration and ideas. The demand for present recommendations is not to be underestimated – #GiftTok has 21,300 posts, #GiftGuide has 122,900 tagged TikToks and #GiftIdeas has 3.8 million videos. It’s also worth noting #AffordableGifts has 15,200 tagged TikToks. According to Google Trends, peak searching for “gifts” and “xmas presents” occurs between
Campaigns Scandinavia: Coca-Cola Zero taps into Norway’s taco obsession with event hosted by chefs and influencers
Welcome to CORQ’s regular Scandinavia influencer campaign round-up, exploring the most impactful partnerships across Norway, Sweden and Denmark. Friday tacos are an essential part of Norwegian culture, as family and friends gather to start the weekend with a local twist on the Mexican classic. Coca-Cola Zero is tapping into this by arranging a taco duel between the original Mexican taco,
TikTok business strategy: Luxury brands should follow Lacoste with candid Carousels and model content
Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales. Candid Carousels are key for luxury Spotlight on Lacoste this week. Is it tennis wear? Is it luxury? Is it streetwear? Is it retro? Is it Liam Gallagher? Given the number of current...
UK influencer data charts: September 2024 shows diversity decline in ethnicity and regional representation
Need data to drive your influencer strategy? Here is an overview of data trends from UK campaigns in September 2024. Use these charts to help determine your brand’s focus or add them to pitch decks to back up your own research. Let’s start with verticals. Fashion continues to dominate in terms of volume with 36%...
Top influencer campaigns of September 2024: The most engaging #ad was also a pregnancy reveal
Welcome to the key takeaways from CORQ’s analysis of the most engaging influencer adverts in September 2024. To produce this research, we use our technology to identify the top commercial posts across 15,000 creator Instagram accounts. Get the full report here or if you are not a CORQ member, start your free trial. Top influencer
Christmas 2024: Four shopping content trends retailers and tourism boards should adopt to drive footfall
“Come shop with me” vlogs are popular during the holiday season as influencers share gifting inspiration, ideas and retail content. On Instagram, #ChristmasShopping has been tagged in more than 3.7 million posts and #XmasShopping in 303,400. Then on TikTok, #XmasShopping has been tagged in more than 9,900 posts and #ChristmasShopping in more than 2,100 posts....
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Global analysis
Analysis Matcha moment: Influencer content about the trending drink gathers audience and UK sales are +202% YOY
Strategy Influencer strategy for winter 2024 parenting campaigns: Audiences want to celebrate joy and satirise reality
Comment Maebe first collection review: Molly-Mae Hague’s brand needs to work on originality and ad disclosure
Comment Rise of the liftie: How casual elevator selfies catalysed the re-imagining of photo booth activations
Analysis Trending prints: Leopard is driving most consumer interest now but retailers should push gingham for winter
Case studies Creator Natasha Ahmed on how scrapbooking led to viral success and helped her build revenue on Canva
Analysis #OOTD analysis: H&M features in 22% of top fashion posts; retailers should embrace Gilmore Girls coding
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