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Digital trend forecasting, influencer intelligence and data analysis. CORQ is the ultimate resource for understanding digital culture, the people shaping it and where your brand fits in.

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Influence by Sara McCorquodale, founder and CEO of CORQ.

“It’s the wild west out there.This book is your sheriff” - The Sunday Times

Latest insights

Squid Game: Digital chatter and meme-able content cemented the series’ success as the most watched show on Netflix

Case study: how Chipotle drove social good through influencer partnerships with talented drag queens

BroccoliTok takes off and brands including Red Bull earn millions of likes for well-timed commentary on popular posts: TikTok weekly roundup

It’s been a good week for Bel Priestley, a trans girl from Tilsworth who reached 1 million followers. She posted a video with footage from her younger self in early YouTube videos thanking her supporters for 50 followers. Good times were also had by creator Ghosthoney, who is known on TikTok for his gentle surrealist comedy and

Influencer campaigns: Alison Hammond launches In The Style’s most inclusive and diverse clothing range to date with The People’s Collection

Welcome to CORQ’s weekly influencer campaign roundup – a snapshot of the most interesting campaigns and the people who are making them fly. We explore fashion, food, tech, beauty, travel and entertainment, taking a closer look at the campaigns that have made an impact this week. We examine how brands are collaborating with influencers in

“I can’t recommend news reporting enough for anyone starting out in journalism” – insights from Rosa Silverman, senior features writer for The Telegraph

As part of our Brand Briefings – CORQ’s exclusive online events series – CEO and founder Sara McCorquodale hosted a webinar with Rosa Silverman, senior features writer for The Telegraph. Over the past 15 years, Rosa has worked in news and features reporting, covering local and topical stories. Before joining The Telegraph, she worked for Newsquest media

The Breakdown

Your digital culture roundup

Unveiling Keisha The Sket, by gal-dem

Adwoa Darko interviews the anonymous author behind the viral story that took the internet by storm in the 00s.

Machine Gun Kelly quote by Chloe AKA griptapepuffbar

TikToker Chloe does a dramatic reading from Machine Gun Kelly and Megan Fox's bizarre interview with British GQ.

Tim Burton inspired flowers by AC Floral Studio

British florist Alexander Campbell takes to TikTok to share his Tim Burton inspired bouquets.

Squid Game stars take on Dalgona challenge with The Swoon

Stars from Netflix's hottest season yet try their hand at the infamous Dalgona candy challenge from the show.

Chicken Shop Date, by Amelia Dimoldenberg

The latest guest to appear on Amelia's hit series is singer-songwriter Joy Crookes who compares the comedian's hair to chips. Nice one.

Jesy Nelson’s blackfishing controversy was preventable, by the i newspaper

Writer Nicolas-Tyrell Scott unpacks why the singer's blackfishing scandal wasn't solely her own doing.

What is CORQ?

WHAT WE GIVE YOU

An essential platform which provides influencer discovery and due diligence. Also, understand who is most prolific and trending through our unique algorithm, the CORQ Score. CORQ is staffed by a team of journalists who are dedicated to interrogating the digital space, determining where it will go next and helping our clients use it to their best advantage.

Influencer news

Every CORQ subscriber gets our essential daily newsblast, breaking influencer news and showcasing campaigns from the past 24 hours. Through this, our journalists uncover emerging controversies, updates to regulations and reveal what your competition is doing now.

Data analysis

Understand who and where each influencer's audience is plus get to grips with their engagement rates across multiple platforms from Twitter and Twitch to YouTube and Instagram. Get all the numbers you need to inform your next campaign.

Trend forecasting

See future digital first. CORQ’s daily trend forecasts, influencer hotlists and case studies dig into themes and aesthetics set to dominate social media and reference the key influencers driving their upwards trajectories.

Campaign planning

Take the heavy lifting out of influencer discovery. CORQ enterprise clients send their account manager campaign briefs and our journalists find the influencers who align perfectly, delivering lists which explain where these creators’ stories intercept with your brand.

Influencer due diligence

Understand exactly who you are working with. Every influencer curated on to CORQ is profiled by a journalist who uncovers their lives story and reveals red flags that could compromise brand safety. We also deliver deep dive research on a bespoke basis.

Insight sessions

Access our courses in digital marketing, navigating the official guidelines for brands working with influencers stay up-to-date with monthly seminars and tune into our weekly sessions with leading editors to discover how you can get your brand into their pages.

What our clients say.

“

CORQ gives us a brilliant overview of talent and the confidence that in working with them, the editorial standards of the BBC will be upheld.

Head of Content

BBC TalentWorks

“

CORQ is a constant source of insight and inspiration. I check it religiously to ensure we are always on the front foot in brainstorms.