Mother’s Day 2025 falls on 30 March. A celebration of mums, grandmothers and mother figures, the day is an opportunity to spotlight some of the closest relationships. On TikTok, #MothersDay has more than six million videos, while the same hashtag has 39 million tagged Instagram posts. CORQ analysed the top 50 creator Instagram posts about...

Abiola Babarinde has had a hell of a year. She rebranded Inner Circle Strategy, the powerhouse agency she founded that shapes the narrative for brands such as Bianca Saunders, Kai Collective and Netflix, and works across the UK and Nigeria. In November, she also became head of brand marketing for Topicals, the innovative skincare company

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Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales.  Leaning into niches is key for 2025 Miles Merry is a 25-year-old creator who began gently spoofing the international finance bro city set he was part of on TikTok, gaining almost 300K followers...

For its 2024 roundup, TikTok reported a 45% increase in science posts compared to last year, and at the first-ever UK and Ireland TikTok Awards, science creator Big Manny was named education creator of the year. Science is undoubtedly gaining traction on the platform. In 2023, TikTok announced the arrival of its STEM feed in...

Cult fashion brand Isabel Marant is set to see a spike in Gen Z customers thanks to soaring interest in the label’s aesthetic and a resurgence of the “boho” trend ahead of summer 2025. Hundreds of influencers have posted about the brand on TikTok this year and it is now tagged in 25.6K videos which

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The creator market is saturated and audience growth has been a significant challenge in 2024. However, ten fashion influencers have bucked the trend of low visibility on Instagram to achieve following increases of up to 172% in the past year. These fashion creators have been able to gain followers by tapping into trends, posting consistently,...