Fashion and lifestyle creator Demi Colleen’s goal is to “inspire people to live a more [sustainable-ish] life”. Speaking to CORQ, she describes her content as “sustainability but with added joy”. Colleen hasn’t always prioritised ethical fashion, as her content has undergone a tremendous shift throughout the past six years. Although she started a blog in
Visual planning platform Pinterest launched in 2010 and helps people find inspiration to turn their ideas into reality. In Q4 2023, the app’s global monthly active users hit a new record of 498 million, up 11% year-on-year (YOY). Its revenue increased 12% YOY to reach US $981 million (£767 million). The company forecasts its Q1...
Solicitor and law firm founder Elena Manukyan launched Socially Legal – a social media agency specialising in creating content for law firms – in 2023. Under the trading name Lawfluence, it also operates as the first-of-its-kind influencer agency dedicated to the legal industry. The aim? To help legal businesses and brands leverage “the power of...
#FathersDay has been tagged in more than 18 million Instagram posts and more than 1.7 million TikToks. This year, the celebration of fatherhood takes place in the UK on 16 June, and it provides a great opportunity for brands to connect with a wide range of consumers. As with any marketing day, inclusivity is key...
Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales. Harrison Hide Sobriety journeys have been a fixture of Instagram for years as creators such as Bryony Gordon, Millie Gooch and Africa Brooke take to the app to tell their stories. On TikTok, the experience...
On Instagram, #IrishFamily has been used in more than 58,000 posts and #IrishMammy for more than 134,000. According to the most recent Ireland census from 2022, there are more than 1.2 million families (the study defined family “as a couple with or without children or a one-parent unit with one or more children”) in the...