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Latest insights

Analysis

TikTok business strategy: How brands can hop on viral trends – London Tube Girl edition

Welcome to CORQ’s weekly analysis of how brands and content creators are using TikTok to garner attention, communicate with consumers and boost sales. In August, Sabrina Bahsoon, part-time model and law graduate from Durham, filmed a video of herself on the Tube, using the 0.5x lens and some stop motion style videography. The clip, a...

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By Emilie McMeekan
September 22, 2023
Case studies

Daisy, Daisy, Daisy: Marc Jacobs Fragrances’ influencer strategy for its signature product

Marc Jacobs Fragrances hosted a joint TikTok Live with influencer Hana Martin in June 2023 – the first of its kind for the luxury brand but by no means its first step into influencer marketing. The digital event involved a live product reveal and showcased its new single-use fragrance capsules, Daisy Drops. The brand also...

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  • Up-to-the-minute news blasts direct to your inbox twice a day
  • Interactive online education & strategy workshops
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By Caroline Edwards
September 22, 2023
News

UK government passes Online Safety Bill: What it means for brands, creators and platforms

A UK bill designed to offer greater protection to internet users and regulate online content is close to becoming law after a six-year process. The controversial Online Safety Bill was passed through the House of Lords on Tuesday 19 September. After royal assent, communications regulator Ofcom will be tasked with enforcing it, and will draw

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By Emilie McMeekan
September 21, 2023
Influencer campaigns

Campaigns Ireland: JD Sports invites creators to attend KPMG Women’s Irish Open

Welcome to CORQ’s monthly Ireland influencer campaign round-up, analysing the most exciting campaigns and the creators behind them. Lifestyle creators Nadia El Ferdaoussi and Dearbhla Toal (Belle Azzure) attended the KPMG Women’s Irish Open at Dromoland Castle Golf Club with JD Sports. El Ferdaoussi shared two Carousel posts that showcased her highlights from the weekend...

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  • Interactive online education & strategy workshops
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By Caroline Edwards
September 21, 2023
Trends

Five bodycare conversations dominating social media and the creators engaging consumers

Skincare is not just for the face, and social media is awash with advice on bodycare. On Instagram, #Bodycare has 5.5 million tagged posts, while on TikTok, #Bodycare has 8.8 billion views, #BodycareRoutine has 1.8 billion and #BodyRoutine has 305 million. TikTok loves routines, and the bodycare community is no different. Creators are sharing their...

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  • Up-to-the-minute news blasts direct to your inbox twice a day
  • Interactive online education & strategy workshops
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By Dina Zubi
September 20, 2023
Trending Influencers

Middle East: Creators driving the highly engaged Arabic foodie community online

Thanks to its high number of expats, the Middle East is home to a massively diverse culinary scene. Unsurprisingly, its digital foodie community is just as rich. On TikTok, #طعام (food) has 3.3 billion views, fuelled by everything from iftar recipes to Dubai’s latest gastronomical extravaganzas. Despite the range of cuisines on offer, it’s often...

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By Chloe James
September 19, 2023

THE FAST PASS TO MASTERING INFLUENCER MARKETING

“The editorial aspect sets CORQ apart from any other influencer platform.”

- Group Director of Influencers, Sky TV

Global analysis

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Nano influencers MIddle East
Trending Influencers

Middle East: Meet the rare nano influencers having a cultural impact across the region

It’s no secret micro and nano influencers often provide stronger engagement than their mega counterparts. However, when it comes to marketing...
By Chloe James
September 17, 2023
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Dupes-creators-hp
Trending Influencers

#Dupe has 5.4 billion views: the brands and creators driving awareness through dupe culture

Dupes – short for duplicates – is a term coined by millennials in the early days of YouTube which has been...
By Abby Oldroyd
September 15, 2023
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Caleb_Azumah_Nelson_N&T
Trending Influencers

#BookTok has 177 billion views: 10 authors whose books are cult favourites on social

In 2022, 669 million physical books were sold in the UK and sales overall were up 4% year-on-year. It was deemed...
By Caroline Edwards
September 15, 2023
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Christmas_campaigns_Middle_East_(news_and_trends_2)
Analysis

Middle East: Christmas campaign analysis and strategic direction for the holiday season

Christmas may not be a national holiday in most of the Middle East, but it’s still a major commercial event –...
By Chloe James
September 14, 2023
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influencer boxing
Trending Influencers

The rise of influencer boxing: 10 key UK talents pushing this global phenomenon forward

The sports and entertainment industry has seen an unprecedented phenomenon since 2018 – the emergence of influencer boxers and bouts. While...
By Abby Oldroyd
September 14, 2023
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Sienna Miller Marks and Spencer
Comment

Seven days of Sienna Miller: How the A-list star is repositioning Marks & Spencer’s brand

It’s been one week since Marks & Spencer unveiled actor Sienna Miller as the face of its autumn womenswear campaign –...
By Caroline Edwards
September 13, 2023
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influencer beauty campaigns christmas 2023
Analysis

Christmas 2023: Beauty’s top performing holiday campaigns and organic posts from 2022

Beauty is a key vertical during the holiday season, with consumers gifting makeup, skincare, perfume and hair products.In the run-up to...
By Caroline Edwards
September 13, 2023
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Zena Emad Spotify
Influencer campaigns

Campaigns Middle East: Zena Emad works with Spotify to release Arabic version of esports song

Welcome to CORQ’s monthly Middle East influencer campaign round-up – showcasing the most interesting campaigns and the creators behind them. UAE...
By Chloe James
September 13, 2023