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Trends

5 fashion trends to look out for in autumn/winter 2024: 2010s revival, nostalgic accessories and Wicked hues

Autumn is right around the corner and as usual for the colder months, people will be wearing faux fur coats, knee-high boots, leather jackets, blazers, turtleneck jumpers, denim and tailored silhouettes. This year’s trends will include pink and green garments and accessories, a 2010s fashion revival and a continuation of the #cowboycore trend. Many are...

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By Caroline Edwards
June 25, 2024
Trending Influencers

UK general election 2024: Top 7 political books published in the past year that shed light on voters’ priorities

The popularity of political literature has contributed to the success of the UK’s publishing industry, which exceeded £7 billion in revenue for the first time in 2023. In 2016, Waterstones experienced its first spike in political book sales leading up to the Brexit vote and the US election. A second spike occurred in 2018, with

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By Abby Oldroyd
June 25, 2024
Trending Influencers

12 Scandinavian creators leading the male beauty boom by posting hair tips, skincare tutorials and makeup advice

The male beauty market has seen a boom in recent years, partly fuelled by TikTok making information more accessible and men’s beauty more mainstream. According to data research company Custom Market Insights, the global male grooming market was worth $61.1 billion (£47 billion) in 2022 and is expected to reach $110 billion (£86 billion) by...

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daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
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By Dina Zubi
June 25, 2024
Influencer campaigns

Campaigns Ireland: Three influencers join Golf Ireland’s YouTube series to prepare for a prestigious golf event

Welcome to CORQ’s monthly Ireland influencer campaign round-up, analysing the most exciting campaigns and the creators behind them. Paralympic swimmer Ellen Keane collaborated with Dove to promote its Advanced Care Body Wash and documented how she washes her body with one hand. In a Reel, the athlete discussed how it’s especially important to look after...

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daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
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By Caroline Edwards
June 25, 2024
Analysis

UK general election 2024: How 8 top political correspondents are educating voters on socials

Political correspondents play a crucial role when it comes to educating the public by using their socials to share breaking news and policy analysis. Journalists and broadcasters from the UK’s leading media outlets are growing their audiences on platforms such as X (formerly Twitter) by keeping their followers informed about the upcoming general election and

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By Caroline Edwards
June 24, 2024
Analysis

TikTok business strategy: This Not That is trending, school makeup a winning format and French Girl Summer

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales.  This Not That Since the cost-of-living crisis began, social media creators have wrestled with presenting consumption, as shown by the deinfluencing craze of early 2023 and the new onus on prioritising attainability and value over...

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
Start my trial
By Emilie McMeekan
June 24, 2024

THE FAST PASS TO MASTERING INFLUENCER MARKETING

“The editorial aspect sets CORQ apart from any other influencer platform.”

- Group Director of Influencers, Sky TV

Global analysis

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Bea Elton
Case studies

Cleaning creator Bea Elton on winning content formats, her free cleans for people in need and options for brands

Self-taught cleaning influencer Bea Elton (Clean With Bea) has a gift for storytelling. The creator began documenting the process of cleaning...
By Abby Oldroyd
June 17, 2024
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Politics podcasts
Trending Influencers

UK general election 2024: 8 politics podcasts shaping attitudes, informing voters and leading the public discourse

Globally, there are more than four million registered podcasts, and in the UK, listeners are expected to steadily grow to more...
By Dina Zubi
June 17, 2024
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authenticity-hp
Comment

Influencer marketing and why the joyless pursuit of authenticity halts progression of the industry

Earlier this year, I made a TikTok about Lydia Millen which divided opinion. While some people said they adored her, others...
By Sara McCorquodale
June 16, 2024
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Lily Chapman
Comment

TikToker Lily Chapman launches “Cancel Me” campaign to tackle trolling, doxxing and Reddit snark

In the past year, US-based TikToker Lily Chapman has hired a lawyer and a private investigator, filed several police reports and...
By Caroline Edwards
June 14, 2024
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Andrea Roche
Case studies

AR Agency founder Andrea Roche on the Irish influencer landscape and managing a 150+ talent roster

AR Agency is Ireland’s first and largest influencer talent management agency, representing more than 150 creators, including Matthew and Daniel Godfrey...
By Caroline Edwards
June 14, 2024
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German influencers 2024
News

UEFA EURO 2024 host, a creative powerhouse and unique influencers: Germany is having a moment

To mark the start of UEFA EURO 2024, CORQ’s insider guide to working with creators in Germany was released to subscribers...
By Emilie McMeekan
June 13, 2024
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L’Oréal Paris
Analysis

TikTok business strategy: Street stunts, the L’Oréal Paris cocktail trend and a smart game for the TikTok girls

Welcome to CORQ’s weekly analysis of how brands are using TikTok to garner attention, communicate with consumers and boost sales.  Street...
By Emilie McMeekan
June 13, 2024
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Ed Davey
Comment

UK general election 2024: Lib Dems’ chaotic and compassionate comms are winning the social media battle

It seems unlikely that at the time of the general election being called anyone would have predicted we would soon be...
By Lauren Harris
June 12, 2024