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Latest insights

Trending Influencers

#GiftTok: Trending products, formats to adopt and influencers to tap for Christmas gift guides

Gift guides have become an integral part of the TikTok calendar, as audiences seek inspiration and ideas.  The demand for present recommendations is not to be underestimated – #GiftTok has 21,300 posts, #GiftGuide has 122,900 tagged TikToks and #GiftIdeas has 3.8 million videos. It’s also worth noting #AffordableGifts has 15,200 tagged TikToks. According to Google Trends, peak searching for “gifts”  and “xmas presents” occurs between

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By Dina Zubi
October 10, 2024
Influencer campaigns

Campaigns Scandinavia: Coca-Cola Zero taps into Norway’s taco obsession with event hosted by chefs and influencers

Welcome to CORQ’s regular Scandinavia influencer campaign round-up, exploring the most impactful partnerships across Norway, Sweden and Denmark. Friday tacos are an essential part of Norwegian culture, as family and friends gather to start the weekend with a local twist on the Mexican classic. Coca-Cola Zero is tapping into this by arranging a taco duel between the original Mexican taco,

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By Dina Zubi
October 10, 2024
Strategy

TikTok business strategy: Luxury brands should follow Lacoste with candid Carousels and model content

Welcome to CORQ’s weekly analysis of how brands and creators are using TikTok to garner attention, communicate with consumers and boost sales.  Candid Carousels are key for luxury Spotlight on Lacoste this week. Is it tennis wear? Is it luxury? Is it streetwear? Is it retro? Is it Liam Gallagher? Given the number of current...

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  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
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By Emilie McMeekan
October 9, 2024
Analysis

UK influencer data charts: September 2024 shows diversity decline in ethnicity and regional representation

Need data to drive your influencer strategy? Here is an overview of data trends from UK campaigns in September 2024. Use these charts to help determine your brand’s focus or add them to pitch decks to back up your own research. Let’s start with verticals. Fashion continues to dominate in terms of volume with 36%...

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Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
Start my trial
Already a member? Log in here
By Sara McCorquodale
October 9, 2024
Analysis

Top influencer campaigns of September 2024: The most engaging #ad was also a pregnancy reveal

Welcome to the key takeaways from CORQ’s analysis of the most engaging influencer adverts in September 2024. To produce this research, we use our technology to identify the top commercial posts across 15,000 creator Instagram accounts. Get the full report here or if you are not a CORQ member, start your free trial.  Top influencer

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By Sara McCorquodale
October 9, 2024
Strategy

Christmas 2024: Four shopping content trends retailers and tourism boards should adopt to drive footfall

“Come shop with me” vlogs are popular during the holiday season as influencers share gifting inspiration, ideas and retail content. On Instagram, #ChristmasShopping has been tagged in more than 3.7 million posts and #XmasShopping in 303,400. Then on TikTok, #XmasShopping has been tagged in more than 9,900 posts and #ChristmasShopping in more than 2,100 posts....

Membership Required

Try CORQ. Insights

daily influencer intelligence

  • A constant stream of influencer talent recommendations
  • Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
  • Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
  • Essential influencer regulations training
Start my trial
Already a member? Log in here
By Caroline Edwards
October 7, 2024

THE FAST PASS TO MASTERING INFLUENCER MARKETING

“The editorial aspect sets CORQ apart from any other influencer platform.”

- Group Director of Influencers, Sky TV

Global analysis

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Melissa's Wardrobe matcha Blank Street
Analysis

Matcha moment: Influencer content about the trending drink gathers audience and UK sales are +202% YOY

Matcha is having a moment and influencers are the catalyst. Matcha drink sales in the UK were up 202% in 2023...
By Caroline Edwards
October 1, 2024
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parenting-influencer-strategy-2024-hp
Strategy

Influencer strategy for winter 2024 parenting campaigns: Audiences want to celebrate joy and satirise reality

Parenting content has become a more complicated proposition as social media matures. Consumers have stronger opinions about children being shared online,...
By Sara McCorquodale
October 1, 2024
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molly-mae-hague-maebe-hp
Comment

Maebe first collection review: Molly-Mae Hague’s brand needs to work on originality and ad disclosure

The debut collection of Molly-Mae Hague’s brand Maebe sold out in 24 minutes. This follows weeks of hype and speculation, led...
By Dina Zubi
September 30, 2024
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Jess Cheng Instagram
Comment

Rise of the liftie: How casual elevator selfies catalysed the re-imagining of photo booth activations

Selfies have always been an influencer staple. Now, the lift selfie – let’s call it the liftie – is dominating socials...
By Caroline Edwards
September 30, 2024
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Prints and influencers 2024
Analysis

Trending prints: Leopard is driving most consumer interest now but retailers should push gingham for winter

CORQ analysed the most engaging Instagram posts featuring prints and took a closer look at three of the key trends: leopard,...
By Dina Zubi
September 29, 2024
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Natasha Ahmed
Case studies

Creator Natasha Ahmed on how scrapbooking led to viral success and helped her build revenue on Canva

Natasha Ahmed has built a combined following of more than 380,000 across Instagram, TikTok, X and Pinterest by sharing lifestyle, fashion...
By Caroline Edwards
September 29, 2024
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Outfits_N&T September 2024
Analysis

#OOTD analysis: H&M features in 22% of top fashion posts; retailers should embrace Gilmore Girls coding

CORQ has analysed fashion content across 15,000 influencers’ Instagram accounts from the past seven days to reveal the styling trends retailers...
By Caroline Edwards
September 26, 2024
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Comment

State of the nation on the shifting midlife audience: “We don’t talk about the menopause, 24 bloody 7”

This week Lisa Snowdon announced she was launching a new pro-ageing podcast called We’re Not Getting Any Younger with TalkSport’s Andy...
By Emilie McMeekan
September 26, 2024