If you’re new to influencer marketing and the creator economy, this is the most sensible place to start. Influence: How Social Media Influencers Are Shaping Our Digital Future is the award-winning business book by CORQ CEO and founder Sara McCorquodale. It breaks down the industry’s origins, explains how it was monetised and explores how creators and social media became so central to brands’ success. Published globally by Bloomsbury and translated into ten languages, this fascinating read – available in two editions – is a fast-track to understanding the influencer phenomenon.
Based on interviews with over 100 influencers and packed with original bitesize case studies, McCorquodale tells the story of influencers in our culture and economy from blogging, to MySpace, to Instagram. She provides expert actionable insights on how to utilise influencer marketing to grow your business and advises on how to mitigate the associated risks. To quote the Sunday Times, “It’s the wild west out there. This book is your sheriff.”