The creator economy moves fast. And while PR and marketing pros are running themselves ragged trying to keep up, the reality facing brands is that you could be only one missed headline away from a PR nightmare.
Influencer marketing is a multi-billion dollar industry for a reason. But it can be your best friend or your worst enemy. So how are you going to make sure you end up on the right side of that equation?
If you’re waiting for a sign to stop doom scrolling- this is it, (you’re welcome). With CORQ.’s daily news blasts arriving to your inbox each morning and afternoon, you can put the phone down and sleep better at night knowing all the key headlines from the last 24 hours are coming to you.Â
Compiled by our in-house team of journalists and global correspondents, The Daily Hook and Morning Briefing are the influencer marketing tools you didn’t know you were missing, covering the latest influencer scandals, the campaigns gripping consumers, the regulatory penalties, and the good news as well, from proposals to pregnancies. All to keep you in the loop.Â
Digging deep into what makes this industry tick, our regular stream of case studies and campaign analysis dissect some of the most effective influencer marketing campaigns from within the creator economy. Want to know how a competitor is hitting metrics that you can only dream of? Take a look through our repository of case studies.
Providing inspiration and intelligence, our interrogation of the digital landscape considers both leading high street names and indie brands alike to help you determine the recipe for success in your influencer activations.
Regulatory bodies around the world are turning an increasingly dim light on the world of social media and the influencers who work within it, and the repercussions for those perceived to have fallen foul of their directives are harsh. In short? Brands need to toe the line or be ready to pay up.Â
But with those lines still blurry, how can you be sure you’re on the right track? With an Insights subscription not only do you have access to our regular news coverage of updates and changes, you’ll also get automatic access to our 10-part online seminar series unpacking the dos and don’ts of working with influencers to keep you on side with the Advertising Standards Agency.
Did we mention the world of influencer marketing moves fast? Because it does. But it’s not just the creators or the brands setting the pace, it’s the consumers themselves. In the age of TikTok, social media trends shine brighter and burn out quicker than ever before. If brands can’t react quick enough, at best they miss valuable opportunities to engage their audiences, and at worst they wind up looking a bit past it.
At CORQ. we don’t just analyse and report on current trends in influencer marketing, we use our insights and investigations to forecast what’s coming next, giving brands an invaluable headstart on their competitors.
Speaking of TikTok, each week we collate the rising TikTok trends we’ve seen emerging over the past seven days. Get a rundown of the content formats, the sounds and songs, and the influencer tactics that will shoot videos straight to the FYP.
This isn’t reporting on what’s trending now, but what will be soon, so you can jump on a TikTok trend before it hits saturation point and enjoy the greatest results.
Right at the core of a successful influencer marketing strategy is the platforms on which they exist. From YouTube to Instagram to TikTok to Pinterest and more, we report on tech updates across all the major social media channels as they happen.
Offering practical advice on how to adapt, as well as flagging opportunities for brands to engage with their audience in new ways, our coverage of social media updates comes to you daily via our morning and afternoon newsletters as well as through subscriber-exclusive articles uploaded every day to our site.
Entrenched in the creator economy, our journalists can spot a rising star a mile off. Looking to work with the next big thing? Our talent hotlists gives you not just a countdown but also some context on why certain influencers are gaining traction within their niches, as well as insights into how they might fit with your brand.
Expanding your influencer roster can feel daunting but it’s a valuable opportunity to reach new audiences, and CORQ. influencer marketing hotlists are the perfect place to start.Â
With our enterprise intelligence service you get all of this and more. Benefit from the same daily emails, the same journalist-led news coverage, and the same insights and expertise, but pile on platform access, bespoke consultative services, and even more industry intelligence to take your influencer marketing strategy to the next level.