Pride season is here, heralding the annual celebration of the LGBTQ+ community. The festivities mark a turning point in LGBTQ+ history – the Stonewall Riots at the end of June for example – as well as celebrating the community through parades and marches. Pride has also become an opportunity for brands to signal their support.
Creator collective Sidemen have spent the past decade becoming a giant in digital entertainment. Their primary YouTube channel has over 14 million subscribers, garnering more than 60 million views per video. Their business is an ever-expanding empire as they find new ways to connect with their loyal army of fans. For those uninitiated into the Sidemen universe,
The race to capture consumers’ hearts via their ears has been on ever since Clubhouse started to show significant traction in 2020. The platform emerged during the first lockdown and produced a raft of native influencers who seemed to instinctively understand what it takes to make live chat content work. Not only were users tuning