The race to capture consumers’ hearts via their ears has been on ever since Clubhouse started to show significant traction in 2020. The platform emerged during the first lockdown and produced a raft of native influencers who seemed to instinctively understand what it takes to make live chat content work. Not only were users tuning
The home report: digital stories about living in 2021 and key influencers
The past 12 months have elevated the home above everything else. It’s where we live, work and play. The spaces we call home have changed – adults have drifted from cities back to their parents’ homes. Urban families have relocated for more square feet and a natural environment. Rooms which were previously dedicated to eating
Influencers 2021: a digital culture, trends and creator forecast
The coronavirus pandemic accelerated adoption of influencers as routes to communication, entertainment and sales across many verticals. These individuals and their platforms are key when it comes to successful ecommerce via traditional websites and social commerce via tools such as Instagram and TikTok. Understanding the people and stories who are dominating and creating serious ripple