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      Case studies

      Little Joys Snapchat campaign

      Case studies

      How Snapchat engaged Gen Z at scale via its lo-fi Little Joys campaign with Tesco, McDonald’s and Lime

      By Dina Zubi
      F1 film marketing strategy

      Case studies

      Inside F1 film’s marketing strategy where soundtracking and star power are driving earned TikTok hype

      By Caroline Edwards
      Brand learnings from album marketing Bon Iver and Lorde 2025

      Case studies

      Art of the album launch: Strategies brands can learn from Bon Iver, Haim, Lorde and Ed Sheeran in 2025

      By Caroline Edwards
      Now You See Me Film 2025 campaign TikTok

      Case studies

      Lionsgate drives earned media for the latest Now You See Me film through viral $187K giveaway

      By Caroline Edwards
      Labubu Pop Mart strategy 2025

      Case studies

      The rise and rise of Labubu: Pop Mart’s creator-led strategy to turn a toy into a global phenomenon

      By Caroline Edwards
      july child jewellery

      Case studies

      Jewellery brand July Child on the TikTok Live strategy that’s averaging the business a 19% sales conversion

      By Caroline Edwards
      marketing strategy sinners film

      Case studies

      Warner Bros.’ marketing strategy for Sinners: A model creator promo tour drives earned media and sales success

      By Caroline Edwards
      Marketing campaign The Phoenician Scheme Wes Anderson

      Case studies

      Inside Paramount Pictures’ creator marketing campaign for Wes Anderson’s film The Phoenician Scheme

      By Dina Zubi

      Case studies

      Lifestyle creator Bella Oggioni on the junk journalling renaissance and the power of Broadcast Channels

      By Caroline Edwards
      Marketing The Last Of Us

      Case studies

      How creator content trends are marketing and driving hype for season two of The Last Of Us

      By Dina Zubi
      isobel lorna_N&T

      Case studies

      Isobel Lorna MacDonald on delivering consistent viral content for luxury brands: “You have to be abnormal”

      By Caroline Edwards
      Farrah Storr Substack

      Case studies

      Substack’s Farrah Storr on the platform’s creator boom, surging food audience and user growth hacks

      By Dina Zubi

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