Case studies
Calisi Beauty founder on using influencer marketing to go viral on TikTok and why Pinterest is next
Case studies
Daisy, Daisy, Daisy: Inside Marc Jacobs Fragrances’ influencer strategy for its signature product
Case studies
TikTok Shop explained: How brands and creators use the social shopping tool to drive sales
Case studies
Middle East: “Zillennial” agency Social Flex founder Mabel Goulden on what Gen Z wants from brands
Case studies
Middle East’s cosmetic treatments industry explained: How clinics work with influencers throughout the region
Case studies
Ras Al Khaimah: Campaign analysis, influencers to work with and everything brands need to know
