Case studies
Inside F1 film’s marketing strategy where soundtracking and star power are driving earned TikTok hype
Case studies
Art of the album launch: Strategies brands can learn from Bon Iver, Haim, Lorde and Ed Sheeran in 2025
Case studies
Lionsgate drives earned media for the latest Now You See Me film through viral $187K giveaway
Case studies
The rise and rise of Labubu: Pop Mart’s creator-led strategy to turn a toy into a global phenomenon
Case studies
Jewellery brand July Child on the TikTok Live strategy that’s averaging the business a 19% sales conversion
Case studies
Warner Bros.’ marketing strategy for Sinners: A model creator promo tour drives earned media and sales success
Case studies
Inside Paramount Pictures’ creator marketing campaign for Wes Anderson’s film The Phoenician Scheme
Case studies
Lifestyle creator Bella Oggioni on the junk journalling renaissance and the power of Broadcast Channels
