The most powerful cohort on Instagram is often cited as the 25– to 35-year-olds with their 29% share, according to Statista. But with 18.8% representing the 35- to 44-year-olds demographic and 11.7% the 45 to 55s, that means 30.5% of Instagram users in the UK are between 35 and 55, firmly in the midlife segment. Over…
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