City sightseers: London tour guides, analysis of campaigns and organic posts and who brands should work with

Posted by Abby Oldroyd in Analysis

6 months ago

TikTok tour guides now seem to exist in every major city, introducing consumers to up-and-coming food hotspots, thrifting stores, and undetected viewpoints, as well as other novelties in urban areas. This growing trend ultimately informs customers’ consumption decisions and is an opportunity for brands to leverage influencer marketing and engage with Gen Z consumers in…

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