CorporateTok vs the rejection of corporate culture: From the office grind to luxury holidays and creators calling out the work status quo

Posted by Abby Oldroyd in Analysis

1 year ago

While the daily grind of office work might not appeal to everyone, corporate employees have racked up millions of views with their aspirational and aesthetic videos. Whether it’s “day in the life vlogs”, evening resets or fine dining with colleagues, creators are building a following by showing the glamorous side of corporate life. TikTok and…

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