#Darts has 3.8 billion TikTok views: How “Luke Littler effect” has revived the sport plus creators to work with

Posted by Abby Oldroyd in Trending Influencers

5 months ago

On 3 January, rising darts star Luke Littler was defeated by Luke Humphries at the 2024 PDC World Darts Championship final at Alexandra Palace in London. Despite missing out on becoming the youngest champion ever at age 16, his meteoric rise to stardom generated unprecedented media attention and public interest in a sport generally considered…

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