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Dentsu Creative’s innovation director Alex Hamilton explains how to understand and engage Gen Alpha

Posted by Emilie McMeekan in Analysis

7 months ago

As innovation leader at Dentsu Creative, Alex Hamilton’s role is to build augmented reality (AR) and gaming experiences. He is the first to admit that he finds TV ads boring and he is not interested in media plans. Instead, his focus is on delivering experiences for brands to build value with their customers, rather than spin….

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