J-B Cumberbatch

Food and drink campaigns: Best performing recipes, creations and restaurant reviews of 2023 so far

By Abby Oldroyd - 25 Jul 2023
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Posted by Abby Oldroyd in Analysis

3 years ago

Currently, #foodanddrink boasts more than 102 million views on TikTok, with the app helping users to dive into different cultures, seek recipe inspiration and find local or international hotspots. Given this rise in popularity, it’s no surprise food and drink creators are one of the most popular sub-genres of influencers. With their growing followings, brands…

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