From Waitrose to Boots: Eight retailers breaking into the podcast-sphere to tap into loyal listeners

Posted by Caroline Edwards in Analysis

1 year ago

While it’s common knowledge that retailers sponsor chart-topping podcasts, others are delving into the podcast-sphere to launch their own shows. Not only does it build brand awareness, but it also creates a community of loyal listeners. Polaris Market Research reported the global podcast market was valued at US $13.7 billion (£10.8 billion) and is expected…

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