Middle East: Creators driving the highly engaged Arabic foodie community online

Posted by Chloe James in Trending Influencers

9 months ago

Thanks to its high number of expats, the Middle East is home to a massively diverse culinary scene. Unsurprisingly, its digital foodie community is just as rich. On TikTok, #طعام (food) has 3.3 billion views, fuelled by everything from iftar recipes to Dubai’s latest gastronomical extravaganzas. Despite the range of cuisines on offer, it’s often…

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