Middle East: Why fast fashion thrives in the region and how brands such as Shein work with local creators

Posted by Chloe James in Analysis

4 months ago

The tides are rapidly turning against fast fashion – but not in the Middle East. An overwhelming 20% of all retail sales in the United Arab Emirates come from fast fashion brands, with consumers widely embracing the brands many denounce in other regions. Sustainability is a big conversation in the UAE, Saudi Arabia, Kuwait, and beyond. Considering…

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