Headlines from 2023 at YouTube:
- The platform has 2.7 billion active users worldwide.
- YouTube’s Q3 ad revenue reached US $7.95 billion (£6.29 billion).
- It introduced new eligibility requirements for its YouTuber Partner Programme.
According to Alphabet‘s (YouTube and Google’s parent company) Q3 results, YouTube’s ad revenue reached US $7.95 billion (£6.29 billion), up 12.5% YOY. Globally, more than 2.7 billion people actively use the platform, an increase of 3.8% YOY.
Throughout 2023, YouTube continued to focus on its short-form content vertical Shorts, which more than two billion logged-in monthly users watch. Daily, Shorts content receives an average of 70 billion views.
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In influencer news, the company lowered the eligibility requirements for the YouTuber Partner Programme in June, making it available to more creators. It also released AI-powered tools for YouTubers, including generated background and a dubbing feature to make videos available in more languages.
Elsewhere, YouTube began limiting the use of ad blockers by introducing pop-ups. People must now either watch ads or purchase a YouTube Premium subscription.
By Caroline Edwards, news and features writer for CORQ.
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