Fast fashion brand Shein is the most popular brand for shopping hauls on TikTok, according to the advertising platform Illumin. The new research analysed the top 50 most popular fashion and home hauls on the platform to reveal which retailers influencers buy from most often. Shein accounted for 42% of the total products listed across…
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Why controversial fast fashion giant Shein’s factory tour press trip went viral for all the wrong reasons