Spotify is home to 5 million podcasts: Top creator-led Original and Exclusive shows plus campaign analysis

Posted by Caroline Edwards in Analysis

1 month ago

Spotify’s podcast listenership has grown tenfold since 2019 and the Swedish media company has passed 100 million regular listeners. The platform hosts more than five million shows – more than 100,000 of these include video. According to Spotify’s Q2 2023 results, its podcast advertising revenue grew more than 30% year-on-year thanks to its Original and…

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