The spending spree phenomenon in 2022 that followed the pandemic – also known as “revenge spending” is over, due in part to the ongoing cost-of-living crisis. In 2024, Brits will have less money to spare, which means retailers need to work harder to ensure customer retention. According to Retail Week’s How They’ll Spend It 2024…
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Influencers and the cost of living crisis: how to work with creators during the financial downturn