The evolution of ASMR: How TikTok made sensory content mainstream and why brands should tap into the hype

Autonomous sensory meridian response (ASMR) has become a key video genre on social media. Described as a tingling sensation triggered by audio and visual stimuli, ASMR has come a long way since its early days when slime and kinetic sand clips dominated the category. Now, a more discreet – and perhaps also more commercially advantageous…