During the past three years, the word “community” has been given a near-mythic status in the influencer marketing lexicon – imbued with the same authority as “authenticity”. Community drives engagement and powers the creator/audience relations with emotional and lucrative results – a softening of the parasocial relationship, if you will. One of the best examples…
Membership Required
Try CORQ. Insights
daily influencer intelligence
- A constant stream of influencer talent recommendations
- Daily case studies, trend reports and data analysis plus access to CORQ’s full insights library
- Up-to-the-minute influencer news and consumer data, straight to your inbox twice a day
- Essential influencer regulations training
Already a member? Log in here
