The pros and cons of Patreon: How the platform’s big community energy supports creators socially and financially plus its limitations

Posted by Emilie McMeekan in Analysis

1 year ago

During the past three years, the word “community” has been given a near-mythic status in the influencer marketing lexicon – imbued with the same authority as “authenticity”. Community drives engagement and powers the creator/audience relations with emotional and lucrative results – a softening of the parasocial relationship, if you will. One of the best examples…

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