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TikTok business strategy: 5 trends emerging in 2024, from Sézane’s pop quizzes to Sephora kids

Posted by Emilie McMeekan in Analysis

11 months ago

Welcome to CORQ’s weekly analysis of how brands and content creators are using TikTok to garner attention, communicate with consumers and boost sales. Sephora kids  Talk of teens and tweens buying into anti-ageing panic was in the media last year (see here) but the power of TikTok’s skincare and beauty disseminators in creating viral products…

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