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TikTok business strategy: The Leah Halton effect explained and why Coachella is the influencer Met Gala

Posted by Emilie McMeekan in Analysis

2 weeks ago

In February an Australian YouTuber called Leah Halton posted a lip-synch video on TikTok to the Praise Jah in the Moonlight track using the Inverted filter, here. The video is now on course to be the most liked video of all time on the app (Bella Poarch currently holds the title with 65.9 million likes,…

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