TikTok and Christmas go hand in hand. When a product goes viral on the app, the hype around the item leads to a boost in sales. According to TikTok’s 2023 shopping report, 31% of users purchase items to fit in with their friends or community, or because everyone is talking about it. This Christmas season,…
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Beyonce’s TikTok strategy is already a masterclass and everyone in digital should be watching