TikTok overtakes YouTube for average watch time in both the UK and US: The Newsfeed

Posted by Jennifer Adetoro in News

2 weeks ago

It’s happened, TikTok is now watched on average longer than YouTube by users in both the UK and US.

However, the latter still holds the top spot for overall time spent on the platform as it has more users overall - YouTube has two billion monthly users, while TikTok has around 700 million. Looks like long-form is still ahead in the battle of video content.

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