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Wellness creators on Instagram and TikTok: Data analysis, platform content differences and who to work with

Posted by Emilie McMeekan in Trending Influencers

6 months ago

It’s Goop’s world and we’re just living in it. When Gwyneth Paltrow launched her wellness newsletter at her kitchen table in 2008, the idea of daily journaling and mantras felt like mere glimmers on the Goop horizon. Now you can’t move for all the spas and sage burning, as the wellness economy reaches the trillions;…

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