Colleen is fast becoming the queen of vegan, cruelty-free beauty. This year she discussed sustainability at Pinterest’s beauty school and used her platform to call out unethical practices, most prominently criticising Benefit Cosmetics for its press trip to Hawaii. She also shared how she re-styles her wardrobe staples. Significant campaigns include her partnership with eBay to promote small businesses and her collaboration with The Body Shop to discuss the beauty industry’s attitude towards ageing.