Will cemented his place as a must-follow food creator in 2023, producing charismatic collaborations with fellow cooking influencers and digging into his passion: African and Caribbean plant-based dishes. His fascinating series throughout Black History Month showcased his spin on traditional recipes (featuring his grandfather) and while he created content with fellow Plantboiis members such as Ebenezer Odeniyi, he also worked with Nathan Josais and Malcolm Regisford. A rare example of a creator who has vision, a highly-engaged audience and a patient approach to commercialisation.