The Manchester-based interiors influencer, AKA Crack The Shutters, has had a bumper year. Four of her Reels have hit millions of views, with her Reel attempting the viral Christmas garland decoration racking up 18M, transforming a staircase having 1.4M views, and faux olive tree having 2.2M views. Her audience is also fixated with her wine pantry in the library, the reveal of which has more than 8M views. Rothbury is an NHS physio and self-styled “accidental content creator” who consistently delivers a watchable blend of aspirational and attainable interiors content. Notable campaigns include partnerships with Joy of Clean and AirUp.