This food creator is one of the most charismatic young stars on Instagram and TikTok. He recently added YouTube to his repertoire and is also the host of Seasoned BuzzFeed’s Reel series, ConFuse It. Organic hits from this year include his video about using up food in his pantry and his interview with Love Island contestant Andre Furtado. On the commercial front, partnerships included content with Spotify, American Express and Coca-Cola.