Farmer remains a big name thanks to her styling work, candid conversational posts and trusted reviews. After kickstarting the year by hosting the fashion slot of ITV’s This Morning, she kept her followers up-to-date with the latest beauty finds and published her book, Get Changed – Finding the New You Through Fashion. As if that wasn’t enough, she also released a podcast with journalist Marianne Jones (Been There, Done That, Got The Podcast). Significant campaigns include her partnership with Malin and Goetz on its #EveryBodyLanguage campaign and her collaboration with Amazon to share her top tips for shopping on Black Friday.