Relentlessly upbeat and unswerving in her dedication to finding the perfect maxi dress, it’s been another brilliant year for Farmer, AKA Does My Bum Look 40. She gained a regular slot on This Morning advising on fashion and styling, and has worked on significant partnerships, including with Pandora Cruises (and she is hosting her own wellness cruise with TV presenter Cherry Healey in 2024). Farmer added her podcast with Marianne Jones, Been There Done That Got The Podcast, to the Patreon roster, with the pair launching an additional mini podcast on Mondays. She also worked closely with Helen McGinn, AKA Knackered Mother, on several alcohol campaigns. Booze, cruises and bronzer – the queen of the midfluencers.