The distinctive creative truly gained recognition this year thanks to his unique, arthouse approach to short-form video on TikTok and Instagram. Notable commercial collaborations included Adidas and Adobe, however it is his partnership with Disney+ which has been a masterclass in repeatedly delivering consumer engagement. Sponsored posts included documenting his press trip to Chicago to eat at restaurants featured in season two of The Bear and his Reel on having a restful summer. It’s worth noting the latter ad was one of 2023’s top viral creator posts (as featured in CORQ’s Data Review).