Molly-Mae Hague


Of course Hague is on the list – she has had quite the year. She released her memoir, Becoming Molly-Mae, moved into her dream house and in September, she and her boyfriend Tommy Fury announced they were expecting their first child, a baby girl. In terms of controversies, she received backlash after her comments that “everyone has the same 24 hours” were judged to be out of touch. She was also ruled against in two ASA verdicts – in November and July. Regardless of this, 2022 has been an incredible year for Hague. In terms of commercial work, she signed a seven-figure deal with Beauty Works and helped PrettyLittleThing, of which she is the UK creative director, launch its resale platform.