Ashley McAfee and Stuart Conway – AKA On The Road Again Travels – had great success in 2023 by putting their encyclopedic knowledge of UK travel into bite-size instructional Reels and TikToks. Videos notable for driving huge consumer engagement include 4 Cool Places To Visit In The UK (39% ER) and Gems In Edinburgh (7% ER). Also, commercial partners such as Visit Scotland and Goboony, were so spot on that branded posts fit seamlessly into their feeds.