Besides graduating from King’s College London, moving into a new flat and getting a kitten, the lifestyle influencer continued to create viral skincare and fashion content. Significant campaigns of 2023 include his collaboration with Estée Lauder showing how he uses its Double Wear Stay-In-Place Foundation while travelling, a “day in the life” Reel featuring Garnier’s Vitamin C Day and Night Serums, and his partnership with ELEMIS, which documents his pre-workout skincare routine.