Suzie Wells is a lifestyle creator, the mother of reality television personalities Billie and Samantha Faiers, and a grandmother to five. As a result, the 54-year-old is a powerhouse blend of down-to-earth grandma and Essex glamour, occupying a sweet spot in the midlife influencer space. Notable campaigns include Holland & Barrett for World Menopause Day, Nioxin Anti-Hair Loss Serum, L’Oréal Paris Age Perfect, her edit for Debenhams and Wallis and the Louise Redknapp edit for Peacocks.