The Kabs Family


The Kabs Family’s TikTok following blew up in 2023, nearly doubling from 2.2 million followers to 4.1 million, and overtaking Facebook to become their biggest platform. Their wholesome content generates consistently high engagement, with one video – a “then and now” of their daughter Maliya – surpassing 121.5 million views. Visit Dubai, Talking Futures and Disney were some of their biggest collaborators, with the latter campaign seeing Tay and Maliya interviewing stars of The Little Mermaid.