The Olympic gold medallist who effortlessly entered the social media waters, platforming his diving prowess and knitting skills with perfect coordination. Notable collaborations and work in 2023 included testing the Lasting Finish 35 Hour Foundation for Rimmel London and the British Gas Peak Save campaign. He knitted Sex Education character Dr Jean Milburn a cardigan, which Gillian Anderson wore on the show, and then gave it away for a tie up with Mind. Daley also interviewed Hillary Clinton for his podcast Made With Love By Tom Daley. Then there was a splash of fashion with Sandro Paris and Adidas, and now there’s a children’s book, Jack Splash, in the offing. An impressive 12 months, to say the least.