Tomi Adebayo


If you were to describe what brands were looking for in 2023, it would be Adebayo – AKA Gadgetsboy. The technology creator, BMW podcast host and broadcaster has always brought credibility to partnerships by staying true to his passion for innovation and giving his community in-depth reviews of the latest products. He works across mainstream and social media, and his content has effortlessly spanned cars, watches, gaming, smartphones and computer hardware. So, what were the highlights of 2023? He appeared on billboards for Samsung, worked with Audi, talked gaming with Tony Hawk, took a Polestar for a test drive and reviewed the Apple iPhone 15 Pro. There were very fast cars and a spot of tennis. Adebayo also headed to Nairobi for the 2023 YouTube Black Voices celebrations. Brands saw huge consumer engagement via his content, with his standout Reel for YouTube ranking as one of the top viral creator #ads of the year (as listed in CORQ’s Data Review).