The art director still dominates Instagram with colourful interiors and dopamine outfit inspiration, which has earned her a regular spot on This Morning’s fashion segment. She kicked the year off by being named one of HELLO! FASHION’s “Feeds to Follow” and wrote about her weddings for British Vogue. Shah also championed slow fashion in partnership with Microsoft, discussing the Ahluwalia x EON collaboration and its garment production transparency, and worked with Le Creuset to promote its new collection by creating a coordinated tablescape.