Zoe Sugg


Sugg’s warm and relatable storytelling has stood the test of time and she continues to thrive in the ever-changing digital landscape. This year she co-wrote YA novel Magpie Society Two For Joy – a sequel to the first Magpie Society book, One For Sorrow. She also celebrated three years of her app, Filmm, and ten years with her partner, fellow creator Alfie Deyes. Significant campaigns of 2022 include her collaboration with Carrie Elizabeth Jewellery to create a collection inspired by “beautiful moments” and becoming an ambassador for Marks & Spencer Food.