The perennially successful influencer has moved up one place since 2022, showing the resilience of her relatable content and how she has adapted seamlessly on social since posting her first YouTube video on 17 December 2009 – 14 years ago. This year, Sugg has hit (and shared) more milestones: She announced her engagement to long-term partner Alfie Deyes, shared her second pregnancy, a girl due in December, and celebrated the second birthday of their daughter Ottilie. Her feed has not been cluttered with partnerships – instead she has worked extensively with Marks and Spencer Food as its ambassador, and created a collection with Carrie Elizabeth Jewellery.