How the press can incorporate influencers’ voices to maximise reach

Much like traditional consumer brands, press outlets are facing a real struggle in reaching and, crucially, retaining new audiences. Can influencers bridge the gap?

Speaking from her experience as a Condé Nast editor, Sara McCorquodale understands the power influencers have to elevate the press’ messaging, exposing outlets to unfamiliar readers while also providing different perspectives on important stories.

So how do you incorporate influencers into the conversation? Tune in to find out how Sara managed it first hand.