Influencers have played a key role in positioning, marketing and retailing fashion brands since the rise of YouTube. Over the past year, several have launched their own brands and retailed their designs successfully through their own channels, perhaps because they are approaching business in a different way.
Meanwhile, CORQ data has revealed the clear aesthetics consumers are responding to when it comes to influencer content, suggesting the direction brands might take in with their styling in 2024.
This 30-minute session will include case studies which academics can reference and utilise in lectures, seminars and research work.
