Influencer Marketing for Academics: Digital fashion trends 2024

#Trend presentations

Join CORQ’s CEO Sara McCorquodale at 12pm on November 29th to learn about influencer-led fashion business models shaping consumer behaviour and aesthetic trends for 2024

Influencers have played a key role in positioning, marketing and retailing fashion brands since the rise of YouTube. Over the past year, several have launched their own brands and retailed their designs successfully through their own channels, perhaps because they are approaching business in a different way.

Meanwhile, CORQ data has revealed the clear aesthetics consumers are responding to when it comes to influencer content, suggesting the direction brands might take in with their styling in 2024.

This 30-minute session will include case studies which academics can reference and utilise in lectures, seminars and research work.

Register here.