Influencers for Academics: Understanding TikTok Shop

#Future skills

TikTok Shop has created a new route to retail for brands, but how does it work? This explainer breaks it down.
TikTok Shop is potentially the biggest retail innovation of this decade so far thanks to its combination of immersive video promotion by influencers and TikTok’s ability to fill consumers’ feeds with products.

But how does it work and what’s the reality of this shopping experience for brands and consumers?

In this 30-minute session, CORQ CEO and founder Sara McCorquodale details TikTok Shop’s functionality, how influencers have accelerated its power and share brand case studies which demonstrate the opportunity it offers to businesses.

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