The average TV viewing time in Denmark is 103 minutes per day and 40% of the population watch online films or shows almost every day, according to Statista. Since Denmark’s first reality show, Robinson Ekspeditionen, started rolling across screens in 1998, reality has grown from being a new genre to an established audience favourite. From dating…
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From de-influencing to Lucky Girl Syndrome, TikTokers are simply rebranding old content formats