10 male beauty influencers creating makeup content for men and redefining self-care as masculine

Posted by Abby Oldroyd in Trending Influencers

11 months ago

The topic of makeup has traditionally been considered a woman’s domain while the conversation around skincare and beauty for men was labelled as “grooming”. However, a growing cohort of male beauty creators are now challenging beauty standards and limitations, and fuelling a more gender-fluid industry – many brands, including L’Oréal, Morphe, Glossier and YSL Beauty,…

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