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50% of UK SMEs to increase social media spend in 2023 to capitalise on 93 billion views on TikTok for #SmallBusiness

Posted by Dina Zubi in News

2 weeks ago

Software discovery platform GetApp’s research into UK small-to-midsize enterprises’ (SMEs) social media plans for 2023 discovered there will be increased investment in influencer marketing in spite of the economic downturn. An SME is any organisation that has fewer than 250 employees and a turnover of less than €50 million (£44 million) or a balance sheet total less than…

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